Core Insights - The second Aeon Mall in Hunan, named Aeon Mall (Xiangjiang New District), is set to open by the end of this year, following the successful launch of the first store in September 2024 [1][4] - The mall aims to become a new urban landmark by integrating shopping, leisure, and entertainment with a design philosophy that emphasizes harmony with nature [3][4] Construction and Development - The construction of Aeon Mall (Xiangjiang New District) began in May 2024 and reached its structural completion in December 2024, taking only seven months [4] - The total building area is approximately 230,000 square meters, featuring a four-story shopping center, a six-story parking garage, and a basement [6] Location and Infrastructure - The mall is strategically located in an area with over 580,000 residents, indicating significant commercial potential [6] - It will offer more than 3,000 parking spaces through a combination of underground, surface, and multi-story parking solutions to address common parking challenges [7] Retail and Brand Offerings - Aeon Mall (Xiangjiang New District) plans to host around 250 brands, including cinemas, trendy clothing stores, large dining options, home goods, and unique leisure activities [8] - Notable brands confirmed for the mall include the first CINITY LED cinema in the region and a flagship store featuring a high slide, aimed at attracting younger audiences [10] Customer Experience and Design - The mall's design incorporates ecological, sunlight, and urban cultural elements, creating a sustainable shopping environment [10] - It will feature family-friendly, pet-friendly, and women-friendly spaces, along with a rooftop park to enhance social interactions and emotional needs of customers [10]

Core Insights - Aeon Mall (Xiangjiang New District) is set to open by the end of this year, featuring nearly 260 brands including Uniqlo and Muji, with ongoing interior renovations [1][2] - The mall is strategically located near Changsha High-Speed Railway West Station, covering a large consumer base with a total construction area of approximately 230,000 square meters [2] - The project includes a four-story shopping center, a six-story parking garage, and around 3,300 parking spaces, offering a diverse range of retail, dining, and entertainment options [2] Company Developments - The mall has already secured notable tenants such as the first Aeon supermarket in the west of the river, China Film International Cinema, and a flagship store featuring a high slide for children [2] - The project aims to provide a one-stop shopping experience for families and children, enhancing the overall customer experience with a focus on health, sports, and leisure activities [2][4] Design and Sustainability - The design incorporates elements of ecology, sunlight, and urban culture, creating a sustainable shopping environment [4] - The mall features three main themes: female-friendly, family-friendly, and pet-friendly spaces, along with a rooftop park to meet social and emotional needs of customers [4]