驱车沿雷锋大道往北，行至与金圆路交会处，一座建筑面积约23万平方米的综合商业体拔地而起，即将改变长沙河西的商业格局。 2024年9月，永旺梦乐城星沙店开业后，长沙市民一直在追问：第二座永旺梦乐城何时到来？如今，答案终于揭晓。 近日，记者从永旺梦乐城（湖南）湘江新区商业管理有限公司获悉，永旺梦乐城（湘江新区店）预计将于今年年内开业，目前内部装修工程正在火热进行 中。 作为永旺在湖南布局的第二家店，它不仅是河西地区重要的大型购物中心，更以其"与自然融合"的设计理念，致力打造一个集购物、休闲、娱乐于一体的 城市新地标。 高效推进 预计年内开业迎客 永旺梦乐城（湘江新区店）的建设堪称高效。项目于2024年5月正式动工，仅用7个月时间，就在同年12月实现封顶。到2025年5月，主体工程已全面竣 工。 "目前，商场已全面进入内部装修阶段，外围道路硬化、绿化及停车位划线等收尾工程也在同步推进，预计年内开业。"项目现场建设负责人严晗介绍，该 项目是永旺梦乐城在湖南开设的第二家店，将通过多元化的环境打造，实现人与自然、自然与城市、城市与未来的融合。 永旺梦乐城（湘江新区店）项目总建筑面积约23万平方米，包括1栋4层购物中心、1 ...

永旺梦乐城（湘江新区店）正有序推进装修工程。 湘江早报全媒体记者 罗钟杰 摄 通过融合生态、阳光和城市文化元素，该项目缔造了与自然共生的特色空间，诠释可持续发展的购物场景，并全 力打造女性友好、家庭友好、宠物友好三大主题空间，以及屋顶公园等满足顾客社交、情绪需求的场所。 永旺梦乐城（湘江新区店）室内效果图。 永旺梦乐城（湘江新区店）又有新进展！近日，记者从永旺梦乐城（湖南）湘江新区商业管理有限公司了解到， 优衣库、无印良品、鲁比猴儿童乐园正式入驻该购物中心。据悉，永旺梦乐城（湘江新区店）规划引入近260家品 牌，目前，正持续推进内部装修工程，预计今年年底开门迎客。 永旺梦乐城（湘江新区店）是永旺梦乐城在湖南开设的第二家店，位于雷锋大道与金圆路交会处，项目紧邻长沙 高铁西站，交通网络发达，辐射区域广泛，覆盖了较为庞大的消费客群。项目总建筑面积约23万平方米，包括1栋 4层购物中心、1栋6层停车楼以及整体一层地下室，共计约3300个停车位，规划有近260家品牌入驻，集电影院、 潮流服饰、大型餐饮、家居杂货、特色休闲娱乐等多种业态于一体。 目前，该项目已引入了河西首家永旺超市、中影国际影城、湖南首家具有高抛滑梯的城 ...

永旺旗下的超市与永旺梦乐城如今已关闭多家门店。今年5月，位于丰台永旺梦乐城中的永旺超市闭 店，这是永旺超市在北京市场的最后一家门店。据了解，永旺超市最早于1996年进入中国内地，并于 2008年进入北京市场。此前，永旺超市还曾在朝阳大悦城、昌平永旺国际商城开有两家门店，两家门店 已分别于2022年10月、2023年5月关闭。在购物中心方面，永旺梦乐城此前在京还有昌平项目，昌平店 关闭变身超极合生汇之后，此次结束运营的永旺梦乐城成为了北京"独苗"。而在今年10月1日正式更名 之后，永旺集团的商超项目在北京再无门店。 永旺在北京的步步撤退，究其根本是日企的水土不服。永旺发布的2024年业绩报告显示，公司2024年收 益为80.95亿港元，较2023年的86.93亿港元有所下降；归母净利润亏损约3.41亿港元。而2017年至2024 年上半年，永旺在中国内地业务共亏损超7.37亿港元。 定位家庭欢聚场 永旺撤出之后，购物中心整体经营管理权将移交至北京南极星投资管理公司的全资子公司——北京鑫嘉 汇商业管理有限公司。据介绍，北京南极星投资管理公司作为村集体经济所有制企业，承载着区域经济 发展责任。本次由其组建专业商管团 ...

Core Insights - The Aeon Mall in Fengtai, Beijing, will cease operations on September 30, 2025, marking the end of Aeon's presence in the Beijing shopping center market [4][5] - The shopping center will be rebranded as "Xinjiahui Shopping Center" and will focus on a "family gathering place" concept, aiming to address homogenization in the local commercial landscape [1][8] Company Developments - Aeon has been withdrawing from the Beijing market, with the Fengtai location being the last of its shopping centers in the city, following the closure of other stores [5] - The company reported a revenue decline from HKD 86.93 billion in 2023 to HKD 80.95 billion in 2024, with a net loss of approximately HKD 3.41 billion [5] Industry Trends - The closure of Aeon Mall reflects the challenges faced by traditional large shopping centers in the "cloud consumption" era, where consumer preferences are shifting towards online shopping and experiential retail [9][14] - The new management under Beijing Xinjiahui Commercial Management Co. aims to enhance the shopping experience by introducing diverse brands focused on family-oriented consumption, including dining and entertainment [8][13] Market Positioning - The Xinjiahui Shopping Center will undergo significant upgrades to its space and brand offerings, targeting family consumers and enhancing the overall shopping experience [8][13] - The Fengtai area, being a core business district, requires a nuanced approach to attract both family and business clientele, balancing different consumer needs throughout the week [13][14]

Core Insights - The project involves the opening of the second Aeon Mall in Hunan, expected to be completed by the end of 2025 [1] - The mall will feature a total construction area of approximately 230,000 square meters, including a four-story shopping center and a six-story parking garage [1] - The development will house around 260 brands, offering a mix of entertainment, dining, and retail options [1] Project Timeline - Construction began in May 2024, with the project expected to be topped off by December 2024 and the main structure completed by May 2025 [1] - The mall is strategically located at the intersection of Leifeng Avenue and Jinyuan Road [1] Facilities and Features - The project will include approximately 3,300 parking spaces, combining underground, surface, and multi-story parking [1] - Notable tenants already confirmed include Aeon Supermarket, the first CINITY LED cinema in Hexi, and a flagship store for Urban Hero featuring a high slide [1]

Group 1 - The project, Aeon Mall (Xiangjiang New District), is currently under interior renovation and is expected to open by the end of 2025 [1] - The project is located at the intersection of Leifeng Avenue and Jinyuan Road, with construction starting in May 2024 and expected to be completed by May 2025 [3] - The total building area is approximately 230,000 square meters, featuring a 4-story shopping center, a 6-story parking garage, and a basement with around 3,300 parking spaces [3] Group 2 - The mall will host nearly 260 brands, including a cinema, trendy clothing stores, large dining options, home goods, and unique leisure entertainment [3] - Notable tenants include the self-operated Aeon supermarket, the first CINITY LED cinema in Hunan, and a flagship store with a high slide [3][5] - The design philosophy emphasizes integration with nature, creating a sustainable shopping environment that caters to families and young consumers [5] Group 3 - The mall aims to become a new urban landmark by fostering a harmonious relationship between people, nature, and the city [5] - It features three main themes: family-friendly, women-friendly, and pet-friendly spaces, along with a rooftop park to enhance customer experience [5]