Workflow
永泰李干
icon
Search documents
福建:地标产品走向全国
Jin Rong Shi Bao· 2025-09-24 03:39
Core Insights - The launch of a financial empowerment initiative for geographical indication products in Fujian aims to enhance market competitiveness and brand influence while supporting rural revitalization [1][2] Group 1: Financial Empowerment and Support - Fujian province is actively promoting financial support for geographical indication industries by encouraging banks and insurance institutions to innovate specialized credit products and explore insurance options [2] - A financial cooperation framework has been established between the Minhou Olive Industry Association and China Bank, with a credit line of 1 billion yuan allocated to support the geographical indication industry [2] - As of now, banks in Fujian have provided loans totaling 65.1 billion yuan to 480 geographical indication-related industries, with trademark pledge loans amounting to 1.003 billion yuan [3] Group 2: Technological Integration and Digital Transformation - The initiative emphasizes the integration of technology with financial services, including the use of data analytics and intelligent systems to enhance risk decision-making for geographical indication products [3] - The application of blockchain and IoT technologies in the traceability system for geographical indication products aims to build consumer trust and enhance purchasing willingness [4] - Digital transformation is being embraced across the entire geographical indication industry ecosystem, with recent e-commerce events showcasing local products through live streaming [3][4] Group 3: Market Impact and Consumer Engagement - The geographical indication products in Fujian, such as Minhou olives, have significant market value, with the brand value of "Minhou Olive" estimated at nearly 1.3 billion yuan [1] - The introduction of a traceability system using QR codes on product packaging enhances consumer confidence and willingness to purchase [4] - The initiative aims to leverage agricultural big data to analyze consumer preferences and regional demands, facilitating precise matching between production and sales [4]