贺颉铖说，期待通过此次选拔，培育一批熟知地标、善讲故事的品牌推广人才，让更多消费者认识 并喜爱陕西的地理标志产品，为西部示范知识产权强省建设注入新活力。（记者：陶玉琼） 记者近日从陕西省知识产权局获悉：为充分挖掘和展示陕西省地理标志产品的独特品质与文化魅 力，推动地理标志品牌建设与区域特色经济发展，陕西省知识产权局将举办首届陕西地理标志"星推 官"选拔赛。目前，大赛报名工作已正式启动。 比赛分为两个阶段：3月10日至4月5日，由各市（区）知识产权主管部门组织分赛区选拔，并择优 推荐不超过3名选手参加决赛；4月20日至26日，由省知识产权局统一组织决赛。决赛设置产品推介、文 化传承、答辩3个环节，综合考察选手对陕西地理标志产品特质价值的理解、故事讲述能力及相关知识 储备等。比赛将评选出"星推官"综合类奖项、单项突出表现奖项，并为在赛事组织工作中表现优秀的单 位授予"优秀组织奖"。 参赛者须于3月5日前，登录"陕西省知识产权大数据公共服务平台"，进入"地标星推官"专题页面， 选定拟推介地理标志产品所属的行政区域，完成报名。本次比赛不收取报名费，参赛作品将有机会用于 全省地理标志公益宣传。 本次比赛以"讲好地标故事 ...

"嘉荷青鱼"获批国家地理标志保护产品回顾：近日，国家知识产权局发布公告，经审查认定，"嘉荷青 鱼"完成地理标志注册登记，青鱼（活鱼）和加工产品（青鱼干）获得地理标志产品保护。亮点：王江 泾镇位于"嘉荷青鱼"地理标志保护范围核心区，已建成标准化青鱼养殖基地6000余亩，年产优质青鱼 7000多吨，青鱼干销售20万余条，创建有"梅家荡""嘉荷池青"等省级名牌产品和著名商标。青鱼干产品 多次在中国渔博会、省农博会上获得金奖。读友："嘉荷青鱼"，不愧是国家地理标志产品！读友：从活 鱼到青鱼干，全产业链发展太亮眼了！ 转自：嘉兴日报 （来源：嘉兴日报） ...

一场说走就走的旅拍；一袋鲜气满满的海味；一瓶紧跟潮流的气泡水……近年来，市场上一些创新型产 品受到消费者欢迎。 "十五五"规划建议提出，以新需求引领新供给，以新供给创造新需求，促进消费和投资、供给和需求良 性互动，增强国内大循环内生动力和可靠性。 近期，习近平经济思想研究中心主任、研究员史育龙为人民日报"高质量发展故事汇"栏目撰写署名文章 时表示，在千方百计提高消费者收入的同时，还要在供需适配上下功夫，使生产供给端提供的产品和服 务能够精准匹配消费者的即期需求，并能够通过产品和服务创新引领需求、创造需求，实现供给和需求 的"双向奔赴"，形成需求牵引供给、供给创造需求的更高水平动态平衡。 信任快门，拍出文旅新风景 日落时分，云南大理古城被金色滤镜笼罩，摄影师们拿起相机，在快门的咔嚓声中，为身着白族服饰的 游客定格时光。 "在成为旅拍摄影师之前，我是一名建筑师。"云南大理旅拍店店主赵立伟表示，当前，年轻人的需求正 变得更个性、多元，传统"到此一游"正向"深度体验"转型，民族服饰旅拍便是游客沉浸式体验的一种方 式。 得益于通过美团等互联网平台架起的供需"信任之桥"，从"村BA"到"苏超""赣超"，从"博物馆热"到火 ...

Core Insights - The geographical indication (GI) products in China have reached an annual output value close to 1 trillion yuan, marking five consecutive years of growth [1] - By the end of October 2025, China will have recognized a total of 5,066 GI products and approved over 52,000 entities to use GI special marks [1] Group 1: Brand Effect - GI certification provides a national "identity card" for local products, protecting brands and helping them access broader markets [1] - The brand value of "Zengcheng Simao Rice" in Guangdong has exceeded 5 billion yuan, with over 150 GI-related trademarks registered in the province [2] Group 2: Technology-Driven - Various regions are leveraging technology to enhance GI products, including mechanized sowing, green planting techniques, and smart production lines [3] - The "Ruichang Black Sesame" in Jiangxi has implemented a "technology courtyard" in collaboration with agricultural experts to improve yield and develop innovative products [3] Group 3: Expanding Beyond Raw Materials - Regions are moving from merely selling raw materials to extending the industrial chain, integrating cultural tourism and deep processing to create higher added value [4] - For instance, "Baoshan Small Grain Coffee" in Yunnan has developed coffee estates and processing workshops, promoting a "coffee + cultural tourism" model [4] Group 4: Economic Development - GI products are recognized as a "golden business card" for distinctive industries, effectively contributing to regional economic development [5] - The National Intellectual Property Administration plans to establish national GI protection demonstration zones and implement strategies to promote trademark branding and GI utilization [5]

进入21世纪,莱西市马连庄镇政府整合资源打造区域品牌,2008年马连庄甜瓜获批国家地理标志产品,明确 种植范围、品种及生产规程,产业迈入规范化轨道。"地理标志就是'身份证',卖价高了、销路也宽 了。"马连庄镇农业服务中心工作人员介绍,如今种植面积达1万余亩,有3个核心品种、10余个配套品种, 形成全年供应格局,年产值超5亿元,成为农户增收支柱产业。 民国时期,种植范围从庭院扩展到田间。大沽河冲积平原的沃土良水,让这里的甜瓜口感远超周边,商贩纷 纷上门收购,运至莱阳、青岛售卖。"听父亲说,当年挑担去青岛要走三天三夜,甜瓜用稻草裹着防磕碰,因 味道好,一到集市就被抢光,比普通甜瓜卖价高不少。"张洪昌家中的老照片里,挑着瓜筐的瓜农满脸淳朴 笑意。 新中国成立后,马连庄甜瓜迎来发展机遇。政府组织农户改良技术、引进良种,推广地膜覆盖种植。"上世 纪80年代,我刚跟着父亲学种瓜,地膜还是新鲜物,铺上去地温升得快,甜瓜早熟十几天、甜度也提高 了。"李守业说,当时种植的"银瓜"小有名气,收获季周边县市群众纷纷开车来买,后备箱塞得满满当当。 马连庄甜瓜的种植历史可追溯至明清年间,据《莱西县志》记载,当时大沽河沿岸农户就有庭院种 ...

红灯笼高挂，香气满街巷。1月23日，"2026湖北地理标志嘉年华"在武汉启幕。活动以"地标好产品，品 味过大年"为主题，汇聚了来自全省17个市州、123家企业的105款地理标志农产品，以醇厚地道的"荆楚风 味"点燃市民游客的采购热情，绘就了一幅鲜活生动的湖北"年味地图"。 这场嘉年华不仅是舌尖上的盛宴，更融合了体验互动与文化科普。地标驿站里，市民围坐一堂，慢品风 味；科普区通过生动展板，揭秘地理标志背后的品质故事与身份标识；"地理标志＋文旅"专区则串联起恩施 玉露寻根之旅、伍家台贡茶溯源之旅等特色线路，让人在置办年货的同时，也能"云游"山水，心驰神往。 主舞台旁的直播区气氛热烈，来自湖北多个县市的负责人化身"推荐官"，为家乡产品倾情代言。从秭归 脐橙的生态种植，到洪山菜薹的千年渊源，娓娓道来中，拉近了地标产品与消费者的距离。线上直播间同步 火热，互动弹幕不断刷屏，形成"线下沉浸体验、线上便捷下单"的双向奔赴。 据悉，本次活动将持续至1月24日。它不仅是一场集展销、体验、购物于一体的年味盛会，更是一次赋 能乡村振兴、擦亮湖北品牌的生动实践。"带着地标产品回家，感觉年味儿更足、也更'有根'了。"提着满满 年货的王 ...

Core Insights - The geographical indication (GI) products in China have reached an annual output value close to 1 trillion yuan, marking five consecutive years of growth [1] - By the end of October 2025, China is expected to have recognized a total of 5,066 GI products and approved over 52,000 entities to use GI special marks [1] Group 1: Brand Development - The brand value of "Zengcheng Simao Rice" in Guangzhou has exceeded 5 billion yuan, showcasing the potential of GI products to transform local specialties into major brands [2] - More than 150 GI products have been registered as certification and collective trademarks in Guangdong province, facilitating their entry into markets across the Guangdong-Hong Kong-Macao Greater Bay Area and beyond [2] Group 2: Technological Innovation - Various regions are leveraging technology to enhance GI products, with advancements such as mechanized sowing, green planting techniques, and smart production lines improving efficiency and sustainability [3] - The establishment of "technology courtyards" and digital management systems in regions like Ruichang City and West Lake Dragon Well is driving modernization and traceability in production processes [3] Group 3: Value Chain Expansion - Many regions are moving beyond merely selling raw materials to extending their value chains through integration with tourism, deep processing, and cross-industry innovation [4] - For instance, the "Baoshan Small Grain Coffee" GI product in Yunnan has led to the development of coffee estates and processing workshops, promoting a "coffee + tourism" model [4] - The "Enshi Potato" in Hubei has diversified into high-end raw materials, while Fujian's "Fuding White Tea" has introduced innovative product combinations to meet new consumer demands [4]

Core Insights - China's geographical indication products have reached an annual output value close to 1 trillion yuan, marking five consecutive years of growth [1] - By the end of 2025, China is expected to have recognized 5,066 geographical indication products and approved over 52,000 entities to use geographical indication trademarks [1] Group 1: Brand Effect - Geographical indication certification provides a national "identity card" for local products, protecting brands and helping them access broader markets [1] - The brand value of "Zengcheng Simao Rice" has exceeded 5 billion yuan, showcasing the potential of geographical indication products [2] Group 2: Technological Innovation - Various regions are leveraging technology to enhance geographical indication products, including mechanized sowing, green planting techniques, and smart production lines [3] - The "Ruichang Black Sesame" production process has become increasingly technology-driven, with collaborations for scientific breeding and innovative product development [3] Group 3: Industry Chain Expansion - Regions are moving beyond merely selling raw materials to extending into the entire industry chain, creating higher added value through integration with tourism and deep processing [4] - The "Baoshan Small Grain Coffee" geographical indication product has led to the development of coffee estates and processing workshops, promoting a "coffee + tourism" model [4] - The "Enshi Potato" has diversified into high-end raw materials, while "Fuding White Tea" companies have introduced new product combinations to meet changing consumer demands [4]

Core Insights - The geographical indication (GI) products in China have reached an annual output value close to 1 trillion yuan, marking five consecutive years of growth [1] - By the end of October 2025, China is expected to have recognized a total of 5,066 GI products and approved over 52,000 entities to use GI special marks [1] Group 1: Brand Development - GI products are defined as those whose quality, reputation, or other characteristics are essentially determined by their geographical origin [3] - The certification of GI products provides a national "identity card" that protects brands and helps them access broader markets [3] Group 2: Economic Impact - The brand value of "Zengcheng Simao Rice" in Guangzhou has exceeded 5 billion yuan, showcasing the economic potential of GI products [4] - In Guangdong province, over 150 GI products have been registered as certification and collective trademarks, facilitating their entry into markets across the Greater Bay Area and beyond [4] Group 3: Technological Advancements - Various regions are leveraging technology to enhance GI products, including mechanized sowing, green planting techniques, and smart production lines [6] - The establishment of "technology courtyards" and digital management systems in GI product areas is driving modernization and efficiency [6] Group 4: Industry Chain Expansion - Regions are moving beyond merely selling raw materials to extending their industry chains through integration with tourism, deep processing, and cross-industry innovation [7] - Examples include the development of coffee processing workshops in Yunnan and diversified products derived from "Enshi potatoes" in Hubei [9]

Core Viewpoint - The State Council Information Office announced that by the end of 2025, the effective number of invention patents in China (excluding Hong Kong, Macau, and Taiwan) is expected to reach 5.32 million, with continuous improvement in patent innovation quality and accelerated realization of intellectual property benefits [1] Group 1: Patent Statistics - By 2025, a total of 972,000 invention patents will be authorized, with the examination period reduced to 15 months [1] - The effective number of high-value invention patents is projected to reach 2.29 million, accounting for 43.1% of the total effective invention patents [1] - The per capita high-value invention patent ownership is expected to reach 16, exceeding the targets set in the 14th Five-Year Plan [1] Group 2: Trademark and Geographical Indication - By 2025, 4.206 million trademarks will be registered, with an average examination period stable at 4 months and a passing rate exceeding 97% [1] - The effective number of registered trademarks in China is projected to be 49.877 million by the end of 2025 [1] - China's brand value among the top 5000 global brands is estimated at $1.81 trillion, ranking second globally [1] - A total of 5,066 geographical indication products have been recognized, contributing nearly 1 trillion yuan in annual output value, supporting regional economic development [1]