Core Insights - Hanwang Technology has achieved remarkable growth in the e-paper book market, driven by a "technology + ecosystem" strategy, with a compound annual growth rate of 174% from 2022 to 2024, outperforming global trends [1] - The company has successfully captured market share by expanding beyond traditional reading scenarios into office and education sectors, leading to significant sales during promotional events [1][2] - The e-paper book market is projected to reach a scale of $100 billion by 2035, with Hanwang positioning itself strategically through industry standards and partnerships to enhance its competitive edge [3] Market Strategy - Hanwang's market strategy has shifted from "stock competition" to "incremental creation," focusing on new market segments and innovative product offerings [1] - The company has integrated various e-book platforms and applications, enhancing the usability of its e-paper books and catering to a broader audience [2] Industry Outlook - The e-paper book market is expected to grow significantly, with predictions of over 100 million units sold by 2035, driven by ecosystem collaboration and cost control [3] - Hanwang's proactive approach in setting industry standards and collaborating with upstream partners is aimed at establishing competitive barriers and controlling supply chain costs [3] - The integration of e-paper technology in sectors like government and education is anticipated to unlock further commercial value [3]