Core Viewpoint - The "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" cultural tourism consumption promotion event was launched in Nanjing, aiming to enhance holiday tourism consumption potential through a variety of cultural and tourism activities and measures [1][3]. Group 1: Event Overview - The event will feature over 1,300 unique cultural and tourism activities across Jiangsu province in the upcoming month [1]. - More than 300 consumer-friendly measures will be introduced, including tourism vouchers, scenic area ticket discounts, hotel coupons, and convenient transportation services [1]. Group 2: Promotional Activities - The "Water Rhythm Jiangsu" online travel agency (OTA) platform has been revamped to offer Jiangsu-themed travel products and nationwide subsidies for hotels, flights, scenic spots, and travel routes [1]. - Jiangsu Traffic Culture Media Company will provide free water services at 68 RV stations in highway service areas [1]. - Jiangsu's new e-commerce platform will offer discounts on domestic products combined with cultural tourism package deals [1]. Group 3: Event Highlights - The launch event included a promotional video and a performance titled "Celebrating the New Year in Jiangsu," showcasing the diverse experiences available during the Spring Festival [2]. - Vivo Group collaborated with cultural and tourism departments from 13 cities in Jiangsu to initiate a city imaging project called "Vivo Snap: Water Rhythm Jiangsu" [2].

Group 1 - The core event "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was launched on January 17, 2026, in Nanjing, promoting over 1,300 cultural and tourism activities and more than 300 consumer discounts across the province to boost the first quarter's tourism consumption [1][6] - The theme for this year's Spring Festival in Jiangsu is "Celebrating the New Year," featuring a series of products categorized as "delicious, beautiful, fun, purchasable, experiential, and vacation" [3][6] - The event included simultaneous activities in Shanghai, Hefei, and Hangzhou, utilizing real-time connections to invite tourists from the Yangtze River Delta to experience Jiangsu's unique New Year flavor [5] Group 2 - Over the next month, more than 1,300 cultural and tourism activities will take place, alongside the release of various consumer benefits, including tourism vouchers, scenic area ticket discounts, and hotel coupons [6] - The "Water Rhythm Jiangsu" tourism section on OTA platforms has been revamped, offering Jiangsu Spring Festival themed travel products and nationwide subsidies for hotels, flights, scenic spots, and travel routes [6] - The event featured the launch of the "vivo Paipai: Water Rhythm Jiangsu - Instant Photos" initiative, where professional photographers will assist in capturing images at various scenic spots, encouraging visitors to discover and share the beauty of Jiangsu [7] Group 3 - A market named "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was set up, showcasing local specialties from 13 cities in Jiangsu and four paired assistance regions, with interactive experiences and prize draws [9] - The "Water Rhythm Jiangsu: Flowering on the Road" RV market was introduced, combining RV camping with New Year festivities, featuring themes like "Jiangsu Products for the New Year" and "Non-Heritage Handmade Night Market" [9]