转自：中国旅游报 本报讯（记者 邰子君）1月17日，2026"水韵江苏·邀您过大年"文旅消费促进活动启动仪式在南京举行。 活动集中发布了江苏省春节特色文旅活动和文旅促消费措施，以丰富的文旅供给，更好满足人们出游需 求，激发假日文旅消费潜能。 据介绍，在未来一个多月的时间里，江苏全省将推出1300多项特色文旅活动。同时，一系列惠民措施也 将陆续发布。春节假期前，江苏全省文旅企业将推出文旅消费券、景区门票优惠券、酒店代金券、便民 直通车等300多项优惠措施。OTA平台"水韵江苏"文旅专区也全面焕新，推出江苏春节主题旅游线路产 品，面向全国游客发放补贴优惠券，覆盖酒店、机票、景区和旅游线路。此外，江苏交通文化传媒有限 公司推出高速服务区68个房车驿站免费补水服务等。江苏有线新国货电商平台则推出"国货折扣+文旅 套餐优惠"。 （来源：中国旅游报） 活动由江苏省文化和旅游厅、南京市人民政府主办。 启动仪式现场，江苏春节文旅活动主题宣传片以及情景剧表演《我在江苏过大年》生动展示了江苏"好 吃、好看、好玩、好购、好体验、好度假"系列产品和场景，多个专题推介介绍了春节期间的江苏多元 玩法。活动现场，维沃集团与江苏13个设区市 ...

Group 1 - The core event "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was launched on January 17, 2026, in Nanjing, promoting over 1,300 cultural and tourism activities and more than 300 consumer discounts across the province to boost the first quarter's tourism consumption [1][6] - The theme for this year's Spring Festival in Jiangsu is "Celebrating the New Year," featuring a series of products categorized as "delicious, beautiful, fun, purchasable, experiential, and vacation" [3][6] - The event included simultaneous activities in Shanghai, Hefei, and Hangzhou, utilizing real-time connections to invite tourists from the Yangtze River Delta to experience Jiangsu's unique New Year flavor [5] Group 2 - Over the next month, more than 1,300 cultural and tourism activities will take place, alongside the release of various consumer benefits, including tourism vouchers, scenic area ticket discounts, and hotel coupons [6] - The "Water Rhythm Jiangsu" tourism section on OTA platforms has been revamped, offering Jiangsu Spring Festival themed travel products and nationwide subsidies for hotels, flights, scenic spots, and travel routes [6] - The event featured the launch of the "vivo Paipai: Water Rhythm Jiangsu - Instant Photos" initiative, where professional photographers will assist in capturing images at various scenic spots, encouraging visitors to discover and share the beauty of Jiangsu [7] Group 3 - A market named "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was set up, showcasing local specialties from 13 cities in Jiangsu and four paired assistance regions, with interactive experiences and prize draws [9] - The "Water Rhythm Jiangsu: Flowering on the Road" RV market was introduced, combining RV camping with New Year festivities, featuring themes like "Jiangsu Products for the New Year" and "Non-Heritage Handmade Night Market" [9]