12月3日，在深圳举办的"第十届智通财经资本市场年会暨上市公司颁奖典礼"上，汽车之家（纽约证券交易所股票代码： ATHM；港交所代号：2518）凭借卓越的商业模式、稳健的经营表现与突出的生态价值，荣膺"最具投资价值中概股"奖项。该 奖项专为表彰美股上市企业中，既能持续为投资者创造回报，又能提供优质产品服务并践行社会责任的标杆企业，而汽车之家 的获奖，正是其战略转型成效与成长潜力的权威印证。 ....... �� | 204 - DESCODESSO 14495 I : ........... CODDODDESS SOSSESSO ■ 40 IIII LODE DOD .. .. �������������� 在专业内容创作上，平台坚持以用户为中心，秉承专业、客观的内容创作理念，持续扩大在原创评测、深度报告、车型数 据库及用户社区建设上的投入。同时，积极拥抱内容形态创新，通过短视频、直播等多种形式提升用户参与度与黏性。在内容 生态拓展上，汽车之家积极推动破圈融合，旗下新设立的"知家万象"平台，已吸引超过200位跨领域创作者入驻，推动汽车内 容突破垂直圈层，向科技、旅游、生活方式等多元场景延伸，构建出更丰富、立 ...

Core Viewpoint - The article highlights that Autohome has been awarded the "Most Investment Value Chinese Concept Stock" at the 10th Zhito Finance Capital Market Annual Conference, recognizing its strong business model, operational performance, and ecological value, which reflects its strategic transformation and growth potential [1]. Group 1: Strategic Transformation and Ecosystem Reconstruction - Autohome has successfully evolved from a leading automotive vertical media platform to a digital automotive ecosystem platform centered on "content + transactions + services," integrating online and offline operations [6]. - The recognition of the award is seen as validation of Autohome's transformation achievements and a guide for its future growth path, emphasizing the importance of connecting diverse scenarios and serving users throughout their lifecycle [6]. Group 2: Content as a Core Competitive Barrier - Autohome views content as a core competitive barrier, enhancing its value proposition by upgrading content from a traffic tool to a central value hub that connects consumer decisions and builds brand trust [7]. - The platform focuses on user-centered professional content creation, investing in original reviews, in-depth reports, and community building, while also embracing content innovation through short videos and live streaming [7]. Group 3: O2O Ecosystem and One-Stop Service - The launch of the Autohome Mall during the "Double Eleven" shopping festival marks a significant step in building a transaction closure, offering a full process from online vehicle selection to offline delivery [8]. - By integrating its dealership network and second-hand car services, Autohome efficiently connects online traffic with offline service resources, enhancing user retention and value [8]. Group 4: Future Growth Prospects - Autohome aims to expand beyond automotive services, focusing on becoming the preferred platform for car viewing and selection, as well as an O2O new retail platform [9]. - The company's evolution from a vertical media platform to a transaction and service platform reflects the deep integration of the Chinese automotive industry with the digital consumption ecosystem, positioning Autohome for future growth in broader lifestyle and smart scenarios [9].

Core Insights - The article highlights that Autohome (ATHM.US, 02518) has been awarded the "Most Investment Value Chinese Concept Stock" at the 10th Zhito Finance Capital Market Annual Conference, recognizing its strong business model, operational performance, and ecological value [1][2] Strategic Upgrades and Ecological Reconstruction - Autohome has successfully transformed from a leading automotive vertical media platform to a digital automotive ecosystem centered on "content + transactions + services," showcasing its strategic execution and ecological synergy potential [2][3] - The company aims to accelerate the construction of a closed-loop automotive ecosystem service, leveraging resources from Haier Group and Kataychi to enhance its growth trajectory beyond existing business growth [2][3] Content Development - Autohome views content as a core competitive barrier, focusing on professional and objective content creation to build brand trust and connect consumer decisions [4] - The platform has expanded its content ecosystem by integrating various content forms, including short videos and live broadcasts, and has attracted over 200 cross-domain creators to enhance its content diversity [4] O2O Ecosystem Construction - The launch of Autohome's mall business during the "Double Eleven" shopping festival marks a significant step in building a transaction closed-loop, offering a seamless online-to-offline (O2O) service experience [5] - The mall allows users to select cars online, pay deposits, and receive offline delivery, thus transforming traditional car purchasing models and ensuring transparency and trust through platform credit [5] Future Growth Prospects - Autohome is expanding its vision beyond automotive services, focusing on "car life" and "car-home connectivity," aiming to integrate into broader lifestyle and smart scenarios [6] - The evolution from a vertical media platform to a comprehensive service platform reflects the deep integration of China's automotive industry with digital consumption ecosystems, positioning Autohome for future growth opportunities [6]