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这个深圳品牌出海专治“老爷车”
Shen Zhen Shang Bao· 2025-08-14 22:58
Core Insights - TOPDON, a brand from Shenzhen, has established a significant presence in the global automotive diagnostic market, leveraging China's strong industrial technology to address the needs of overseas consumers [1][2] - The automotive diagnostic tool market is a growing segment, with TOPDON's innovative approach targeting DIY consumers, which has led to rapid growth since its establishment in 2022 [2][3] Company Overview - TOPDON's parent company, Link Technology, transitioned from being a distributor for two leading Chinese automotive diagnostic brands to developing its own products in response to emerging market demands [1][2] - The company invested $100 million in R&D from 2017 to 2021, leading to the launch of the TOPDON brand, which has seen explosive growth in 2023 [2][3] Market Dynamics - The global automotive aftermarket is larger than sectors like 3C electronics and apparel, indicating a hidden "blue ocean" opportunity [3] - The automotive diagnostic tool market is experiencing growth, with exports of automotive parts expected to reach $105.61 billion in 2024, a 6.8% increase year-on-year [3] Future Prospects - The potential user base for TOPDON's products is vast, with approximately 80 million households in the U.S. that could benefit from DIY automotive repair tools, given the high car ownership rates and aging vehicles [4] - The company is currently focused on the North American and European markets while anticipating the maturation of the DIY automotive culture in China as younger generations become the main consumer force [4]