全球汽车诊断市场崛起深圳力量 深圳商报记者 涂竞玉 "原来我们的业务主要是针对专业维修厂、4S店，服务对象是专业汽修人员、4S店员工，但后来我们发 现来自汽修DIY场景、家庭车库场景的消费者越来越多，他们的需求和前者是很不一样的。"娄珂表 示。看到这一蓝海市场后，娄珂开始决定布局针对家庭DIY维修汽配的诊断工具，从2017年到2021年， 经过5年的投入、研发，TOPDON品牌在2022年上市，2023年就迎来爆发，成为行业黑马。 而在汽车诊断工具赛道，亚马逊、ebay、TikTok Shop上的头部商家，有不少都是深圳品牌。"深圳有好 的电子基础、软件基础、通讯基础，还有大量的工程师，所以现在中国制造的品牌在汽车诊断领域里， 跟欧美品牌比是遥遥领先了。"娄珂表示。 对于未来发展，娄珂分析了家庭DIY汽修检测市场的前景："以美国为例，美国的汽修厂大约有40万 家，有执照的汽修工程师大约有500万到800万人，这是专业汽车诊断工具的用户；但美国的家庭有8000 万，人均汽车保有量是中国的3-4倍，美国的平均车龄是14年，中国是6年，美国这些车老了就需要修， 那这8000万家庭都可以是我的潜在用户。" "这个家伙 ...

Core Viewpoint - The article highlights the emergence of TOPDON, a Shenzhen-based automotive diagnostic tool brand, which has successfully tapped into the DIY automotive repair market, particularly in overseas markets like the U.S. and Europe, leveraging China's manufacturing advantages and technological expertise [2][3]. Company Overview - TOPDON's parent company, LinkTech, transitioned from being a distributor for two leading Chinese automotive diagnostic brands to developing its own products in response to a growing demand for DIY automotive repair tools from consumers [2][3]. - The company invested $100 million in research and development from 2017 to 2021, leading to the launch of the TOPDON brand in 2022, which has since gained significant traction in the market [3]. Market Dynamics - The global automotive aftermarket is larger than sectors like 3C electronics and apparel, representing a hidden "blue ocean" opportunity [4]. - The automotive diagnostic tool market is experiencing growth, with the export value of automotive parts reaching $105.61 billion in 2024, a 6.8% increase year-on-year [4]. Sales and Marketing Strategy - TOPDON achieved monthly sales of $2 million on TikTok Shop and became the top seller of automotive repair tools on the platform by May 2025 [4]. - The company plans to enhance its marketing efforts by focusing on quality content and establishing localized live streaming teams in the U.S. and Europe [4]. Future Outlook - The potential user base for TOPDON's products is substantial, with approximately 80 million households in the U.S. owning cars, compared to 400,000 repair shops and 5-8 million licensed automotive technicians [5]. - The company is also eyeing the Chinese market for future growth as the DIY automotive culture matures among younger generations [5].