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沃沃农贸:让传统菜市场变身智慧生活空间
Jing Ji Guan Cha Bao· 2025-09-03 11:25
Core Viewpoint - The company, Wowo Agricultural Trade, is transforming traditional markets into smart agricultural markets through digitalization, enhancing consumer experience while maintaining the warmth of traditional markets [1][3]. Group 1: Business Model and Strategy - Wowo Agricultural Trade has developed a national data management platform since 2019, focusing on a strategy of "deepening in Guangxi and facing the nation" by 2022, with nearly 200 markets signed and over 150 opened [1]. - The company aims to create a symbiotic ecosystem among markets, merchants, and consumers, integrating fresh shopping, community services, and cultural experiences into a community life center [3][10]. - By 2028, Wowo plans to manage over 600 markets with an annual transaction volume exceeding 100 billion yuan, serving over 30 million repeat households [1]. Group 2: Technological Integration - Wowo Agricultural Trade utilizes F2B2C supply chain management, connecting producers directly with merchants to reduce costs and improve inventory management through digital solutions [2]. - The company has implemented a leading agricultural product procurement big data system, enhancing support for agricultural enterprises and merchants [2]. Group 3: Market Position and Expansion - The company is leveraging its position in the China-ASEAN Free Trade Area to expand its market presence, with operations currently covering five provinces and over twenty cities [1]. - Wowo is exploring opportunities in first-tier cities, recognizing the growing demand for fresh produce among health-conscious consumers [8]. Group 4: Social Impact and Employment - Wowo Agricultural Trade has created direct employment for nearly 200,000 people and assisted over 500,000 farmers, with projections to reach 1 million jobs and 5 million farmers by 2028 [10]. - The company emphasizes the importance of balancing social and economic benefits, aiming for sustainable development that resonates with national and societal progress [10].