Core Insights - The opening of the "Chengfengli Future Market" represents a shift in traditional agricultural markets, targeting the needs of young professionals in the tech industry by creating a modern, aesthetically pleasing, and smart marketplace [2][3] Group 1: Market Features - Chengfengli spans approximately 3,000 square meters and houses nearly 100 shops, combining smart agriculture, diverse business formats, and public services into a new neighborhood center [2] - The market features innovative layouts, including a flower shop and light meal stalls at the entrance, replacing traditional market odors with pleasant aromas [2] - The design incorporates natural light through skylights and uses non-slip flooring, along with a cleaning mechanism to maintain a safe and clean environment [2] Group 2: Diverse Offerings - Chengfengli offers a full range of products from fresh ingredients to daily necessities, including a pharmacy and a shared kitchen, enhancing the market's community feel [3] - The "Ai Hua Shared Kitchen" exemplifies a one-stop service model, allowing customers to buy and cook food on-site, thus bridging the gap between shopping and lifestyle [3] Group 3: Smart Management - The market employs smart management systems, featuring a digital display for real-time transaction updates and product traceability, along with touch query machines for price and safety information [3] - Each stall is equipped with smart electronic scales to ensure real-time data entry into the management system, promoting effective oversight from the source [3] Group 4: Government Support and Future Plans - The local government has invested nearly 7.5 million yuan in subsidies to enhance agricultural markets, reflecting a commitment to transforming these spaces into community service hubs [3] - Future plans include using Chengfengli as a model to further develop agricultural markets, focusing on tailored operational strategies to provide convenient and warm consumer experiences [4]

与农贸市场的"硬件升级"相呼应，从政府"独奏"到全民"合唱"，东营城市文明建设也在经历一场"主体 变迁"。据东营市文明办统计，目前全市注册志愿者已超过30万人，平均每天有200余场文明实践活动在 城乡开展。 "这两场变革看似独立，实则血脉相通。"山东大学公共管理学院王教授分析，"农贸市场的智慧化改造 为市民提供了更舒适的环境，激发了人们维护文明成果的内在动力；而市民文明素养的提升，又为城市 设施的长期良性运行提供了保障。" 东营市市场监管局局长陈永民表示："我们计划年内完成14处农贸市场的改造任务。这不是简单的旧貌 换新颜，而是通过硬件提升带动软件升级，形成良性循环。" 明亮的大厅、整洁的地面、智慧化的显示大屏，取代了以往昏暗嘈杂、湿漉漉的菜场过道——东营开发 区明月市场的智慧化改造，不仅刷新了传统农贸市场的"颜值"，更重构了市民日常生活的体验。 这场蜕变，首先体现在"硬件"的革新上。市场内配备了智能溯源秤、大数据展示屏、智慧查询系统等现 代化设备，市民扫描购物小票上的二维码，即可追溯农产品从田间到餐桌的全过程。透明、安全、可追 溯， 这不仅是技术赋能的结果，更是现代城市公共服务理念的生动体现。 改造的"新" ...

Core Viewpoint - The company, Wowo Agricultural Trade, is transforming traditional markets into smart agricultural markets through digitalization, enhancing consumer experience while maintaining the warmth of traditional markets [1][3]. Group 1: Business Model and Strategy - Wowo Agricultural Trade has developed a national data management platform since 2019, focusing on a strategy of "deepening in Guangxi and facing the nation" by 2022, with nearly 200 markets signed and over 150 opened [1]. - The company aims to create a symbiotic ecosystem among markets, merchants, and consumers, integrating fresh shopping, community services, and cultural experiences into a community life center [3][10]. - By 2028, Wowo plans to manage over 600 markets with an annual transaction volume exceeding 100 billion yuan, serving over 30 million repeat households [1]. Group 2: Technological Integration - Wowo Agricultural Trade utilizes F2B2C supply chain management, connecting producers directly with merchants to reduce costs and improve inventory management through digital solutions [2]. - The company has implemented a leading agricultural product procurement big data system, enhancing support for agricultural enterprises and merchants [2]. Group 3: Market Position and Expansion - The company is leveraging its position in the China-ASEAN Free Trade Area to expand its market presence, with operations currently covering five provinces and over twenty cities [1]. - Wowo is exploring opportunities in first-tier cities, recognizing the growing demand for fresh produce among health-conscious consumers [8]. Group 4: Social Impact and Employment - Wowo Agricultural Trade has created direct employment for nearly 200,000 people and assisted over 500,000 farmers, with projections to reach 1 million jobs and 5 million farmers by 2028 [10]. - The company emphasizes the importance of balancing social and economic benefits, aiming for sustainable development that resonates with national and societal progress [10].

4月26日，由中国商报社主办的"商报四秩.国脉同行"产业服务活动启动暨地方美食好物进京推介会在京举行。作为北京市商务局重点推荐的智慧农贸标杆项 目，苹东市集副总经理丁亮在推介环节分享了企业的发展历程与创新实践，展现了新时代农贸市集的转型升级之路。 智慧农贸引领行业升级 苹东市集自2013年创立以来，始终秉承"便民、惠民、利民"宗旨，通过智慧化管理系统实现经营数据全流程数字化。2018年石景山店投入150万元进行智慧 化改造，2022年丰台店完成2.0版智慧市场升级，2023年平谷店创新打造集餐饮娱乐、婚庆服务、儿童教育于一体的综合商业体。目前，企业已配备食安溯 源检测系统、智能电子秤、电子查询屏等智能设施，日均服务周边居民超万人次。 多元业态构建便民生态圈 通过"市集+"复合模式，苹东市集突破传统农贸市场边界，形成生鲜零售、高端餐饮、便民服务等多元业态。平谷店创新融合无动力乐园、萌宠科普基地等 特色项目，2024年入选北京市"月光下的北京"夜游推荐项目。企业注重社会效益，通过聘用当地村民、改造周边环境等举措，带动区域就业与环境提升。 未来布局服务乡村振兴 据丁亮介绍，苹东市集2025年将投资2000万元建设" ...