Core Insights - The article emphasizes the importance of improving rice quality to enhance brand influence in the market [1][2] - The integration of mechanization and digitalization in rice planting is highlighted as a key factor in achieving higher efficiency and quality [1] Group 1: Mechanization and Digitalization - The use of unmanned automatic transplanting machines and drones for seedling transportation has significantly increased operational efficiency in rice farming [1][2] - The implementation of a "smart" rice planting process, including automated tilling, transplanting, harvesting, and processing, is transforming traditional farming practices [1] Group 2: Standardization and Quality Control - The shift from "yield orders" to "standard orders" aims to enhance rice quality by providing detailed guidelines on planting, fertilization, and maintenance [2] - Farmers are now incentivized to adhere to strict quality standards, which is expected to stabilize rice quality and improve market prices [2] Group 3: Economic Impact on Farmers - The new approach allows farmers to retain additional income from activities like crab farming and machine operations, thereby increasing their overall earnings [2] - Improved rice quality is linked to better market prices, which in turn enhances the value of the land and the income of farmers [2]