Group 1 - The 2026 Ice and Snow Tourism Development Conference was held in Harbin, highlighting the release of the "China Ice and Snow Tourism Development Report (2026)" which became a focal point for the industry [1] - Several cities including Shenyang, Harbin, and Beijing's Yanqing District were recognized as the top ten ice and snow tourism cities for 2026, with Shenyang winning this honor for seven consecutive years, indicating strong recognition of its ice and snow tourism development [1] - The report emphasizes that the top cities have effectively integrated resources, accurately identified demands, created cross-industry value, and built resilience through innovative mechanisms, enhancing their ice and snow tourism capabilities [1] Group 2 - Shenyang's unique strategy focuses on creating a "customer-centric city" service brand and a collaborative consumption network within the metropolitan area, enhancing visitor experience and emotional value [1] - The city has launched ten major ice and snow cultural tourism consumption routes and is actively collaborating with surrounding cities to shift from individual city competition to regional cooperation, paving new paths for ice and snow tourism development [1] - The "Winter Snow Warm Sun · Meeting in Shenyang" series of winter tourism activities for 2025-2026 has been launched, featuring nearly 300 cultural and tourism events centered around three themes: snow fun, hot springs, and traditional customs [2]

Core Points - Shenyang has launched a series of winter tourism activities for 2025-2026, focusing on themes of "snow and hot springs, drama and arts exhibitions, and traditional customs" [1] - The city is offering nearly 300 cultural, sports, and commercial activities, along with various warm services to enhance the visitor experience [1] Group 1: Events and Activities - Shenyang is integrating resources for ice and snow activities, featuring events like the third Snow Football Village Super League and ice dragon boat races, as well as high-end competitions such as the National Freestyle Skiing Obstacle Pursuit Championship [1] - The city will host nearly 100 high-level cultural performances, including exhibitions at the Liaoning Provincial Museum and the Shenyang Palace Museum, as well as ballet performances from both local and international troupes [1][2] - Various folk events will be organized, such as the Spring Lantern Festival and winter fishing festivals, allowing visitors to immerse themselves in local traditions [1] Group 2: Visitor Services - Shenyang is providing warm services, including free tickets to major attractions, with 20,000 tickets distributed daily from November to December [2] - The city has introduced ten winter tourism scenarios and ten premium events, along with ten must-visit locations and themed routes to cater to diverse visitor needs [2] - An intercity winter tourism network is being developed, linking Shenyang with nearby modern urban areas to enhance travel convenience [2] Group 3: Visitor Trends - The Shenyang Palace Museum is experiencing a surge in visitors, indicating a growing interest in cultural tourism [3]