南方人冬天想去看雪的心情，总是既期待又忐忑。 △ 影视作品中出现的木兰秋狝。（图/《如懿传》截图） 雪景美得令人屏息，冰雕妙趣横生，但他们一来担心自己千里迢迢奔赴北方，却和无数同样举着手机的南方游客挤在景区门口冻得直跺脚；二来也忧虑成 本过高，想看到真正的"雪乡"，往往需要花费七八个小时的飞行时间，机票费用也不便宜。 可要是待在家，一旦刷到别人玩雪的照片，他们又觉得浪费了一个冬天。 有点像小时候盼春游，天气预报说可能下雨——去不成可惜，去了怕扫兴。 不过今年冬天，一些纠结的南方人悄悄换了个方向。他们放弃了热门的新疆、哈尔滨，转向内蒙古赤峰一个名字 有 点绕口的地方 —— 乌兰布统 。 01 在冬日的乌兰布统，自在呼吸 第一次去内蒙古的人，看到地图上标记着好几个"乌兰"，大概率会陷入短暂的迷茫。 "乌兰"在蒙古语中代表着红色，比如乌兰浩特是兴安盟的首府，意为"红色之城"；乌兰察布是位于内蒙古中部的地级市，意为"红色的崖口"，以乌兰哈达 火山闻名；乌兰淖尔代表"红色的湖泊"；乌兰木伦意为"红色的河"。 乌兰布统则是赤峰市克什克旗下辖的一个苏木（内蒙古自治区特有的乡级行政区），可直译为"红色的坛形山"。这里距北京约 ...

Group 1: Festival Activities - The New Year goods festival in Shennongjia, Hubei, has officially opened, featuring various traditional activities and competitions to enhance the festive atmosphere [1][3] - Unique snow-themed competitions such as snowball games and tug-of-war attracted nearly 700 participants from across the country [3] - The festival also includes a local goods market showcasing a variety of traditional products and cultural performances, allowing visitors to experience the local charm [5] Group 2: Cultural Celebrations - In Guizhou's Duyun, community members gathered to celebrate the New Year with traditional activities like the "blocking door wine" and bamboo pole dance, creating a vibrant festive atmosphere [6][7] - Local residents offered glutinous rice wine and auspicious sachets, while visitors brought homemade gifts, enhancing community engagement [6][9] Group 3: Innovative Tourism Experiences - In Jiangxi's Fuzhou, a new cliff-themed attraction featuring a cliff train has been introduced, providing a unique experience for tourists [10] - The cliff train, which is electric and smaller than conventional trains, can accommodate 55 passengers and offers stunning views along its 2600-meter route [10] - Additional thrilling activities such as cliff zip-lining and bungee jumping have been developed to attract more visitors and boost winter tourism [15]

Group 1 - The ice and snow carnival in Shandaba Town, Hangjin Rear Flag, Bayannur City, has attracted a large number of tourists, featuring activities like ice biking, snowmobiles, and ice slope tubing [3] - Since the lake froze, over 20,000 tourists have been received, with nearly 2,000 visitors on a single day during the New Year holiday's "Winter Fishing Festival," highlighting local winter tourism [4] - The local tourism strategy focuses on seasonal themes, aiming to enhance the service chain of "food, accommodation, transportation, travel, shopping, and entertainment" [4] Group 2 - By 2025, the total number of tourists in the region is expected to reach 1.267 million, representing a year-on-year growth of 10.85%, with total tourism revenue projected at approximately 740 million yuan, a 10.45% increase [4] - The local government is actively developing winter tourism resources and integrating traditional customs to promote rapid growth in the cultural tourism industry, transforming "cold resources" into "hot economy" [4] - The efforts are aimed at enhancing the recognition, reputation, and influence of Bayannur City [4]

Core Viewpoint - The article highlights the winter charm of Gangwon-do, South Korea, emphasizing its unique blend of skiing culture, natural beauty, and cultural memories associated with popular Korean dramas [1][5]. Group 1: Skiing Culture - Gangwon-do is recognized as the heart of South Korea's skiing culture, with YongPyong Resort being the most representative ski area, established in 1975 and hosting major events like the Winter Olympics [2][3]. - YongPyong Resort features 28 ski trails catering to all skill levels, making it accessible for both beginners and advanced skiers [2]. - Alpensia Resort, located nearby, offers a more relaxed skiing experience with family-friendly facilities and a modern indoor water park, appealing to a broader audience [3]. Group 2: Natural Attractions - The Taebaek Mountains, particularly Seoraksan, are highlighted for their stunning winter landscapes, attracting visitors for both skiing and natural beauty [5][7]. - Visitors can access Seoraksan National Park easily from Sokcho, where they can experience the serene environment and historical sites like the ancient Sinheungsa Temple [5][6]. Group 3: Coastal Experience - The coastal areas of Gangwon-do, including Sokcho and Yangyang, provide a different winter experience, combining beach activities with local seafood cuisine [8][11]. - Sokcho's vibrant market and seafood restaurants offer a taste of local culture, while the scenic views from the coastline enhance the winter getaway experience [11][12]. - The article also mentions the unique charm of places like Jeongdongjin, known for its beautiful sunrises and cultural significance in Korean dramas [14][15]. Group 4: Overall Experience - Gangwon-do is portrayed as a destination that seamlessly combines skiing, cultural experiences, and natural beauty, making it an attractive winter travel option without the need for extensive planning [1][15]. - The region's accessibility from major cities like Seoul adds to its appeal, allowing for spontaneous winter trips that are both enjoyable and memorable [15].

Core Insights - The cultural and tourism market is experiencing a surge in popularity as the Spring Festival approaches, with integrated experiences featuring artistic performances, folk heritage, and specialty dining being highly favored [1] - Ice and winter tourism, particularly ice dragon boat racing and winter sports, are becoming popular choices for travelers [1] Group 1: Events and Activities - The 8th Ice Dragon Boat Race is taking place at Wolong Lake in Shenyang, attracting over 30 teams and more than 600 participants from both domestic and international backgrounds [1] - Ice dragon boats are 10 meters long and differ from traditional water dragon boats by using ice blades and specialized ice picks for racing [3] - Wolong Lake is also hosting over ten winter sports activities, including ice traversing and traditional ice vehicles, enhancing winter tourism consumption [6] Group 2: Skiing and Community Engagement - A ski resort in Lujiang County, Hefei, has opened with four ski trails and a children's snow play area, drawing a large number of visitors [10] - A lively community winter sports event has commenced in a ski resort in Yuexi County, Anqing, featuring fun activities like snow soccer shooting, snow tug-of-war, and snow dragon boat racing, promoting engagement across different age groups [14]

Core Viewpoint - The article highlights the initiative by Gangcha County in Haibei Tibetan Autonomous Prefecture to promote winter tourism by offering free access to the Shengquan Bay Ecological Experience Area from January to March 20, 2026, allowing visitors to enjoy the unique winter scenery of Qinghai Lake [1] Group 1 - The Shengquan Bay Ecological Experience Area will be open for free to all visitors during the specified period, waiving shuttle fees within the area, while self-driving vehicles can access designated parking [1] - Visitors are required to sign a "Safety Tour Liability Waiver" to maintain order during their visit [1] - The region experiences harsh winter conditions, including low temperatures and snow cover, which pose risks such as ice cracks and hidden ice [1] Group 2 - The management has prohibited all activities on the ice, climbing over barriers, and approaching cliff edges to ensure visitor safety [1] - Clear safety warnings and emergency facilities have been established throughout the area [1] - Visitors are advised to prepare adequately for cold weather, wearing windproof clothing and non-slip footwear, and must adhere to safety regulations and staff instructions [1]

Core Insights - The data from the Fliggy platform indicates a significant increase in travel bookings for the Spring Festival, with both inbound tourism to Liaoning and outbound travel by Liaoning residents seeing over a twofold year-on-year growth [1] Group 1: Travel Trends - Hotel bookings in Liaoning during the Spring Festival have increased by 82% year-on-year [1] - Local car rental demand has surged by 89% [1] - Popular destinations such as Anshan, Panjin, and Jinzhou have shown the highest booking growth rates in the province [1] Group 2: Unique Attractions - Liaoning's unique winter tourism resources, including Anshan's hot springs and ice activities, Panjin's ice-covered reed marshes, and Jinzhou's cultural experiences and specialty barbecues, have become popular among tourists from outside the province [1] Group 3: Accommodation Preferences - The trend of "deep experience" during the longer holiday has led to a 94% increase in bookings for themed hotels that combine accommodation and entertainment [1] - Many families are opting to celebrate the New Year in Liaoning's hot spring resorts or snowfield homestays [1]

Core Insights - The winter tourism market in Tianshui is experiencing a significant increase in popularity, driven by activities such as skiing, hot springs, and rural leisure experiences [1][2] Group 1: Skiing and Winter Activities - The Huawu Nanshan Ski Resort has enhanced its snow trail maintenance and management to ensure safety and smoothness, catering to different age groups with designated beginner and intermediate trails [1] - The ski resort has received over 100,000 visitors during the three-month winter season, indicating strong demand [1] Group 2: Hot Springs and Wellness Tourism - The Maijishan Hot Springs have become a popular choice for visitors, offering a "warm winter wellness" experience with various recreational facilities for children and adults [2] - The hot springs have maintained a stable visitor count, averaging around 600 visitors daily, with numbers exceeding 1,000 on weekends [2] - Innovative offerings such as the "hot spring + ice and snow" experience and promotional packages have effectively stimulated consumer interest [2] Group 3: Overall Market Dynamics - The combination of skiing and hot springs is seen as a strategy to invigorate the winter tourism market, providing a diverse range of experiences to attract visitors [2]

Group 1 - The core viewpoint of the article highlights the peak winter tourism season in Jilin City's Ashihada Rime Viewing Area, attracting numerous visitors to enjoy the stunning rime scenery [1] - Tourists are engaging in activities such as walking in the snow, taking photos, and experiencing unique projects like water-splashing to freeze, showcasing the area's winter tourism appeal [1] - The combination of snow and rime creates a tranquil yet vibrant winter landscape, emphasizing the unique charm of local winter tourism [1]

Core Viewpoint - Nakeli Village in Yunnan Province has become a popular winter tourist destination due to its unique Tea Horse Road culture and pleasant climate [1] Group 1: Cultural and Historical Significance - Nakeli Village is an important stop on the Tea Horse Road, preserving historical sites such as the century-old Rongfa Horse Shop, Tea Horse Road ruins, and wind and rain bridges [1] Group 2: Tourist Activities - Visitors can engage in immersive experiences such as making Pu'er tea cakes, horseback riding along the ancient road, and tasting intangible cultural heritage dishes from the horse caravan [1]