Core Insights - Guangdong has become a fertile ground for the performing arts market, with policies aimed at high-quality cultural industry development being implemented to activate market potential and investment enthusiasm [1][2] Policy Initiatives - In May, Guangdong released a comprehensive "policy package" with 87 measures covering six key areas, including film, performing arts, and e-sports, to stimulate the cultural industry [1] - A total of 17 specific measures were introduced to enhance market cultivation, industry layout, and service support, leading to a 44% year-on-year increase in approved commercial performances [2] Market Performance - From January to August, Guangdong approved 187,000 commercial performances, generating over 21 billion yuan in box office revenue, accounting for 27.4% of the national total [4] - Major cities like Guangzhou and Shenzhen contributed over 80% of this revenue, with ticket sales and audience numbers experiencing double-digit growth [2][4] Innovations and New Models - Various regions are seizing policy opportunities to explore new "performing arts+" models, such as immersive performances and integrating e-sports with live events [3] - The introduction of innovative projects like the immersive musical "Time-Space Symphony" and the "Metaverse Music Show" in Foshan has significantly boosted local consumption [3] Talent Development and Education - Companies like Emperor Entertainment Group are focusing on dual-driven strategies of performance and training, aiming to cultivate local talent through partnerships with educational institutions [5] - The upcoming Greater Bay Area Cultural and Arts Festival will feature 35 premium projects and 104 performances, showcasing both local and international productions [5] Future Outlook - Guangdong aims to leverage its large population and cultural consumption demand to create new performing arts tourism consumption scenarios, while also enhancing the business environment and policy service efficiency [6] - The province plans to integrate digital performance technologies and smart ticketing platforms to further develop the performing arts industry [6]

（原标题：拓展演艺新业态，广东近4月审批通过营业性演出17.9万场） 南方财经记者魏彤 广州报道 一直以来，广东始终是演艺市场发展壮大的沃土。"一场演唱会带火一座城"已经从网络热梗变成南粤大 地的日常。 此外，各地抢抓政策机遇，积极拓展"演艺+"新模式新业态。广州引进沉浸式音乐剧《时空交响》实现 票房突破1500万元，打造了永庆坊、北京路等沉浸式演艺集聚区；深圳探索"电竞+演艺"新模式，英雄 联盟总决赛庆典线上观看超4000万人次；佛山千灯湖元宇宙音乐秀单场带动消费6.8亿元，南海西樵镇 实施免门票政策，实现从"单一门票收入"向"全产业链收益"转型；梅州推出"门票+住宿+餐饮+购物"一 体化优惠套餐，实现演艺流量转化为消费流量。 开心麻花文化发展有限公司联席总裁刘岩表示，深耕广东十余载，开心麻花始终将这里视为"主场中的 主场"。 "从最初的大中型剧场，到如今遍布湾区的4个演艺新空间，我们一路见证、一路参与广东演艺市场的迭 代与升级。此次'省政策包'把新空间写入支持重点，期待未来与商业、文旅、科技等更多业态握手，共 同孵化'消费新场景+演艺新物种'。"刘岩提出。 广东引领演艺市场发展 今年5月的文博会上，广东重 ...