Core Insights - The article highlights the successful integration of ecological restoration and farmer income growth through the development of the sand fruit industry in Xing'an League, with a total planting area of 146,700 acres and an annual output exceeding 60 million pounds [1][4] - The industry has established a comprehensive supply chain covering planting, processing, storage, and sales, significantly benefiting local farmers [1][2] Industry Development - The sand fruit industry in Xing'an League has seen a robust growth trajectory, with the establishment of a "company + base + farmer" model that enhances production, supply, and sales [2][4] - The industry has diversified its product offerings, including dried fruit, fruit wine, and juice, with an annual comprehensive output value surpassing 260 million yuan [4] Company Initiatives - Hengjia Fruit Industry Co., Ltd. has implemented an order recovery model, purchasing sand fruit from 463 farmers at prices 0.3 yuan higher than market rates, thereby increasing farmer income [1][2] - The company has acquired 4.6 million pounds of sand fruit and expects to reach a total acquisition of 6 million pounds by year-end, with a projected production value exceeding 11 million yuan [2] Technological Advancements - The establishment of advanced storage facilities, such as a 500-square-meter controlled atmosphere storage, has been crucial for maintaining the freshness and quality of sand fruit [3] - The introduction of new processing lines and storage facilities is set to enhance the production capacity and quality of sand fruit products [3][4] Marketing and Sales Strategy - The sand fruit products are gaining popularity through online sales channels, including e-commerce platforms and live streaming, as well as offline events like cultural festivals and agricultural expos [3] - The brand "Xing'an League Sand Fruit" is increasingly recognized, contributing to the overall brand influence and market reach [3][4]