Core Insights - The 2025 Malaysia MIHAS exhibition successfully showcased the "Hezhou Flavor" brand by Shandong Huifa Food Co., Ltd., highlighting the innovation and market potential of Chinese food brands on an international stage [1][3]. Group 1: Exhibition Participation - The company participated in the exhibition with the theme "Let the World Love Hezhou Flavor," utilizing MIHAS as a global trade platform for market insights, customer engagement, and partner expansion [3]. - The company's booth received over 400 professional visitors and industry buyers from Southeast Asia, the Middle East, and Europe, establishing preliminary cooperation intentions with 18 high-quality potential clients, including international distributors and chain restaurants [3][5]. Group 2: Market Exploration - The exhibition served as a deep exploration of international markets, allowing the team to understand consumer preferences, trade policies, and industry trends in Southeast Asia, confirming the feasibility and development path for brand expansion [5]. - The company plans to systematically advance supply chain internationalization, product localization, and cross-cultural brand communication, steadily pushing forward its global strategic layout [5].