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南农晨读 | 食养肇庆 南药生香
Nan Fang Nong Cun Bao· 2025-11-16 05:34
南农晨读 | 食养 肇庆 南药生香_ 南方+_南方plus 【今日关注】 用媒体+、建好 品牌、闯大市场 | 这场培训如何 赋能家庭农场高 质量发展 新消费风头正 劲,家庭农场如 何拥抱大市场, 抓住新机遇?11 月11日-14日, 2025年广东省家 庭农场高质量发 展培训班(第一 期)在惠州博罗 开讲,"建品 牌""拓渠道""办 电商""农文旅融 合"等关键词频 现课堂,一场重 塑家庭农场生产 经营思维的赋能 行动拉开帷幕。 香"——万绿河 源山茶油进大湾 区(深圳)品牌 宣传推介会活动 在深圳市举行。 活动期间,发布 了河源山茶油深 加工研发的新 品,举行了系列 产销对接签约, 首批龙川县山茶 油品牌推广指定 合作单位及龙川 县山茶油品牌推 融深入湾!万绿 河源山茶油进大 湾区(深圳)品牌 宣传推介在深圳 举行 11月14日,"万 绿河源·茶油飘 荐官纷纷亮相, 位于深圳市宝安 区的龙川县山茶 油·特产直营中 心也启动运营, 标志河源山茶油 融深入湾开启新 征程。 在广州就能尝遍 新疆林果风味! 850余款疆品南 下入湾 11月14日,第五 届中国新疆特色 林果产品博览会 在广州开幕。这 场为期3天的" ...
河源108万亩山茶林丰收!全产业链开发书写“绿富双赢”新篇章
Nan Fang Nong Cun Bao· 2025-11-11 11:01
Core Viewpoint - The article highlights the successful development of the oil tea industry in Heyuan, Guangdong, showcasing its potential for economic growth and brand establishment in the Greater Bay Area market. Industry Overview - Heyuan has 1.08 million acres of oil tea plantations, making it the largest in Guangdong, accounting for over one-third of the province's total area [5][6] - The comprehensive output value of the oil tea industry in Heyuan is projected to exceed 3.5 billion yuan by 2024, positioning it as a key pillar for rural revitalization [6][7] Brand Development - The upcoming promotional event for Heyuan mountain tea oil in Shenzhen aims to enhance brand visibility and market integration [8][10][12] - The local government supports brand building and encourages technological innovation through policies and financial incentives [61][62] Technological Advancements - Recent investments of 730 million yuan have been made to improve oil tea cultivation and processing technologies, significantly increasing oil yield per acre by nearly three times [29][32] - The integration of traditional methods with modern technology is being pursued to enhance product quality and market appeal [20][40][44] Product Diversification - The oil tea industry has expanded from producing edible oil to a diverse range of products, including cosmetics and health supplements, with 16 large-scale processing companies operating in the region [51][52] - Innovative products such as organic tea oil lipsticks and herbal shampoos are being developed to cater to modern consumer preferences [53][54] Market Expansion - The establishment of a comprehensive marketing system aims to enhance sales channels and brand influence, facilitating deeper connections with distributors and e-commerce platforms in the Greater Bay Area [87][91][92] - The integration of the oil tea industry with tourism and cultural sectors is being explored, with several demonstration projects attracting significant visitor numbers [70][72] Policy Support - The local government has implemented various action plans to promote high-quality development in the oil tea sector, including the creation of new plantations and the improvement of existing ones [75][76][78] - Financial support mechanisms, such as the "oil tea loan" initiative, have been introduced to stimulate industry growth and mitigate risks [83][84]