Core Viewpoint - The article highlights the successful development of the oil tea industry in Heyuan, Guangdong, showcasing its potential for economic growth and brand establishment in the Greater Bay Area market. Industry Overview - Heyuan has 1.08 million acres of oil tea plantations, making it the largest in Guangdong, accounting for over one-third of the province's total area [5][6] - The comprehensive output value of the oil tea industry in Heyuan is projected to exceed 3.5 billion yuan by 2024, positioning it as a key pillar for rural revitalization [6][7] Brand Development - The upcoming promotional event for Heyuan mountain tea oil in Shenzhen aims to enhance brand visibility and market integration [8][10][12] - The local government supports brand building and encourages technological innovation through policies and financial incentives [61][62] Technological Advancements - Recent investments of 730 million yuan have been made to improve oil tea cultivation and processing technologies, significantly increasing oil yield per acre by nearly three times [29][32] - The integration of traditional methods with modern technology is being pursued to enhance product quality and market appeal [20][40][44] Product Diversification - The oil tea industry has expanded from producing edible oil to a diverse range of products, including cosmetics and health supplements, with 16 large-scale processing companies operating in the region [51][52] - Innovative products such as organic tea oil lipsticks and herbal shampoos are being developed to cater to modern consumer preferences [53][54] Market Expansion - The establishment of a comprehensive marketing system aims to enhance sales channels and brand influence, facilitating deeper connections with distributors and e-commerce platforms in the Greater Bay Area [87][91][92] - The integration of the oil tea industry with tourism and cultural sectors is being explored, with several demonstration projects attracting significant visitor numbers [70][72] Policy Support - The local government has implemented various action plans to promote high-quality development in the oil tea sector, including the creation of new plantations and the improvement of existing ones [75][76][78] - Financial support mechanisms, such as the "oil tea loan" initiative, have been introduced to stimulate industry growth and mitigate risks [83][84]

Core Insights - Meizhou pomelo has become a significant agricultural industry, with one in five pomelos in China produced in Meizhou, making it the largest pomelo production area in Guangdong and the second largest in the country [5][6][12] Industry Overview - The total planting area for Meizhou pomelo in 2024 is projected to be 649,500 acres, with an estimated total output of approximately 1,152,800 tons [7] - The entire Meizhou pomelo industry chain has achieved a production value exceeding 8.9 billion yuan, benefiting over 100,000 farming households [12][13] Economic Impact - In Meixian District, the pomelo industry has raised the average annual income of farmers to over 10,000 yuan, accounting for 40% of the agricultural population's income, and over 80% in main producing towns [13][14] - The village of Nanfeng in Yanyang Town has reported an annual income exceeding 50 million yuan from pomelo production [15] Development Strategies - The Meizhou government has implemented a "media+" strategy to enhance the industry's profile and market reach, focusing on four key areas: strict management, strong leading enterprises, expanding sales channels, and deep processing [17][18] - Strict management practices have been established to improve fruit quality, including standardized planting and lifecycle management [20][21][26] Market Expansion - Over 100 leading pomelo enterprises and more than 300 farmer cooperatives are active in Meizhou, creating a robust market structure that supports farmers [27][28] - Marketing efforts have included promotions on national media platforms and partnerships with major e-commerce and logistics companies to enhance distribution [31][32][34][35] Value Addition - Leading companies are focusing on deep processing of pomelo products, developing a range of items such as pomelo flower tea, pomelo beer, and various snacks, significantly increasing the added value of fresh fruit [36][39][40] - The establishment of pomelo parks and cultural tourism products has further diversified the economic benefits derived from the pomelo industry [41][42]

Core Viewpoint - The news highlights the high-quality development of the asparagus industry in Caoxian, Shandong, showcasing its achievements in production, processing, and branding, which contribute to local economic growth and rural revitalization [1][2][3]. Industry Status: Advantages and Achievements - Caoxian has established itself as a leader in the domestic asparagus industry, with a planting area of 100,000 acres, accounting for 16% of the national total, and an annual output of 120,000 tons [2]. - The standardized production area is 90%, with a new variety coverage rate of 95%, and over 95% of the area utilizes soil testing and formula fertilization [2]. - Farmers benefit significantly, with an average yield of 1,300 kg per acre and income ranging from 10,000 to 14,000 yuan per acre [2]. - The processing sector includes over 10 large-scale asparagus processing enterprises, with an annual processing capacity of 150,000 tons, and three large factories with investments exceeding 100 million yuan [2]. - In 2024, the national canned asparagus export volume is projected to exceed 60,000 tons, with Caoxian contributing over 40,000 tons, representing more than 70% of the national total [2]. Brand Development - Caoxian has received numerous accolades, including being named "Hometown of Chinese Asparagus" by the Ministry of Agriculture, and "Caoxian Asparagus" has been recognized as a national geographical indication product [3]. - The majority of asparagus cultivation (90%) utilizes varieties developed by local enterprises, demonstrating the success of local innovation [3]. Typical Experiences and Innovative Measures - The region has achieved domestic substitution in asparagus varieties, moving from reliance on imported varieties to predominantly using high-yield, quality local breeds [4]. - An innovative "asparagus + cicada" intercropping model has been developed, covering 3,000 acres and generating an average land income of 30,000 yuan per acre, contributing an additional 6 million yuan to local income [5]. - The "One Asparagus Sold to Three Countries" model by Heze Shengqing Food Co., Ltd. optimizes product segmentation for international markets, maximizing profits and ensuring full utilization of the asparagus supply chain [6]. Future Planning: Multi-faceted and Sustainable Development - Caoxian plans to enhance farmer engagement through supportive policies and special funds to expand planting areas [7]. - There will be a focus on technological innovation to address key technical challenges, including the promotion of new technologies and varieties, and the integration of agricultural machinery and practices [7]. - Efforts will be made to improve international competitiveness, expand domestic markets, and encourage enterprises to establish demonstration zones [7]. - The comprehensive development of the asparagus industry is expected to drive income growth for local communities and contribute to rural revitalization [7].