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带动消费总金额10.7亿元!这些引爆全城的光影点位由这支团队打造→
Sou Hu Cai Jing· 2025-10-11 13:17
Core Insights - The 2025 Shanghai International Light and Shadow Festival is being held from September 19 to October 18, showcasing a series of popular light installations created by LightForm Studio, a subsidiary of SMG Huanyi Digital [1] - The festival's main exhibition, along with the third "Shining Shanghai" Jing'an International Light and Shadow Exhibition, attracted a total of 5.8543 million visitors, representing a year-on-year increase of 15.18%, and generated a total consumption of 1.07 billion yuan, up 8.66% year-on-year [1] - The festival has successfully created a new urban light and shadow consumption ecosystem that continues to attract visitors, with the Xuhui venue trending on social media and achieving record visitor numbers [1] Group 1 - LightForm Studio's design philosophy integrates "people, digital, and nature," creating immersive experiences that connect urban life with natural elements [2] - The "Firefly" laser show at the riverside platform simulates the movement of fireflies, enhancing the romantic atmosphere and attracting foot traffic [4] - The "Cocoon of Coexistence" light and shadow exhibition uses oil tank shapes to symbolize the connection between humans and nature, establishing a new standard for light and shadow art [6] Group 2 - The immersive light garden "Starry Field" invites visitors to experience a journey of coexistence with nature through interactive light points and sound [7] - The "Happy Time Capsule" concept aims to evoke joyful memories from the past, featuring retro aesthetics and playful shows that transform concrete warehouses into landmarks of happiness [9] - The "Healing Energy Capsule" light show uses projections of pets and desserts to convey a sense of comfort and joy, aligning with the commercial atmosphere of the West Bank Dream Center [10] Group 3 - The "Autumn Leaf Collection" light experience weaves poetic interpretations of home through autumn themes [16] - The immersive Dunhuang light and shadow cultural district "Insight 220" recreates the intricate details of Dunhuang murals, blending observation, experience, and interaction [21] - The "Desert 114" cultural life collection unlocks the aesthetics of life along the Silk Road, featuring diverse activities and unique gifts from the region [23] Group 4 - The Suhe River Light Hall presents a poetic interpretation of "home" through themed light shows that connect architectural narratives [25] - LightForm Studio is also involved in organizing the third "Shining Shanghai" International Light and Shadow Art Competition, using light as a medium to redefine narratives in urban spaces [33] - The festival continues to bring surprises and romance to the city, with plans for future creative and technological light installations [33]