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带动消费总金额10.7亿元!这些引爆全城的光影点位由这支团队打造→
Sou Hu Cai Jing· 2025-10-11 13:17
Core Insights - The 2025 Shanghai International Light and Shadow Festival is being held from September 19 to October 18, showcasing a series of popular light installations created by LightForm Studio, a subsidiary of SMG Huanyi Digital [1] - The festival's main exhibition, along with the third "Shining Shanghai" Jing'an International Light and Shadow Exhibition, attracted a total of 5.8543 million visitors, representing a year-on-year increase of 15.18%, and generated a total consumption of 1.07 billion yuan, up 8.66% year-on-year [1] - The festival has successfully created a new urban light and shadow consumption ecosystem that continues to attract visitors, with the Xuhui venue trending on social media and achieving record visitor numbers [1] Group 1 - LightForm Studio's design philosophy integrates "people, digital, and nature," creating immersive experiences that connect urban life with natural elements [2] - The "Firefly" laser show at the riverside platform simulates the movement of fireflies, enhancing the romantic atmosphere and attracting foot traffic [4] - The "Cocoon of Coexistence" light and shadow exhibition uses oil tank shapes to symbolize the connection between humans and nature, establishing a new standard for light and shadow art [6] Group 2 - The immersive light garden "Starry Field" invites visitors to experience a journey of coexistence with nature through interactive light points and sound [7] - The "Happy Time Capsule" concept aims to evoke joyful memories from the past, featuring retro aesthetics and playful shows that transform concrete warehouses into landmarks of happiness [9] - The "Healing Energy Capsule" light show uses projections of pets and desserts to convey a sense of comfort and joy, aligning with the commercial atmosphere of the West Bank Dream Center [10] Group 3 - The "Autumn Leaf Collection" light experience weaves poetic interpretations of home through autumn themes [16] - The immersive Dunhuang light and shadow cultural district "Insight 220" recreates the intricate details of Dunhuang murals, blending observation, experience, and interaction [21] - The "Desert 114" cultural life collection unlocks the aesthetics of life along the Silk Road, featuring diverse activities and unique gifts from the region [23] Group 4 - The Suhe River Light Hall presents a poetic interpretation of "home" through themed light shows that connect architectural narratives [25] - LightForm Studio is also involved in organizing the third "Shining Shanghai" International Light and Shadow Art Competition, using light as a medium to redefine narratives in urban spaces [33] - The festival continues to bring surprises and romance to the city, with plans for future creative and technological light installations [33]
以光影照亮一条夜间消费路 光影节溢出效应明显:西岸梦中心销售额同比增96% 晚高峰60多家餐厅全部客满
Jie Fang Ri Bao· 2025-10-08 02:28
记者 陈玺撼 晚上,徐汇西岸的大砼仓变身巨型"复古游戏机",以"治愈能量罐"为主题的投影秀勾起了人们的电 子游戏记忆。大砼仓顶部,赶在第二届上海国际光影节前开店的布朗石餐厅扎扎实实地"吃"到了"光影 福利",国庆中秋假期以来,每天只有下午一到两个小时没人排队。 像布朗石餐厅这样销售额搭上光影节"快车"的商户,在徐汇西岸比比皆是。今年国庆中秋假期前三 天,西岸梦中心日均客流量超过10万人次,比去年同期增长217%,销售额同比增长96%。尤其是餐饮 业,晚间营业高峰,60多家餐厅全部客满。 将视线移到虹口区的滨港商业中心今潮8弄,精心的光影设计也带来了高人气,国庆中秋假期至 今,这里日均客流量达到5万人次。 位于三楼一角的品庐粤菜馆压根没想到,几步路外的观景平台成了光影节热门打卡点,直接让他们 今年国庆中秋假期的营业额翻倍,将近晚上十点还有客人用餐。 这背后的秘诀就是商场为光影节打造的"瑶台幻梦"光影艺术装置——在海派建筑的屋顶上,一群玉 兔在月亮和爱心的海洋里欢腾跳跃。跟随网络种草攻略来打卡拍照的游客,一大批"顺路"走进了粤菜 馆。 带动消费,接住"泼天富贵" "只有光影艺术装置是不够的,客人既然来了,我们就要 ...
光影为笔 点亮上海 第二届国际光影节明开幕 光影砖等将亮相
Jie Fang Ri Bao· 2025-09-18 01:40
Core Concept - The second Shanghai International Light and Shadow Festival will take place from September 19 to October 18, featuring 177 themed events across one main venue and 16 sub-venues, aimed at providing an immersive experience for visitors [2][4]. Group 1: Event Overview - The festival will showcase a 7-minute immersive architectural projection show at the West Bank Dome Art Center, highlighting the theme "Building a People's City - Urban Life" [4]. - The main venue will include a large-scale 3D dome projection and an exterior projection show at the West Bank Grand Theatre, both utilizing advanced technology for enhanced visual effects [6][7]. Group 2: Technological Innovations - This year's dome projection has expanded from a 180° to a 360° viewing angle, with pixel dimensions reaching 8000x8000 for the dome and 12000x6000 for the surrounding walls, covering over 3000 square meters [5]. - The exterior projection at the West Bank Grand Theatre employs a combination of full-color lasers and grating plates, achieving a brightness greater than traditional projectors while consuming significantly less power [7]. Group 3: Economic Impact - The festival aims to stimulate various sectors, including tourism and commerce, by organizing cross-industry activities and promoting night economy initiatives [8][9]. - The previous festival saw a substantial increase in foot traffic and sales for participating businesses, with one center reporting a 76% increase in daily sales per square meter during the event [9]. Group 4: Visitor Information - The main venue will be open to the public from September 21 to September 28, with daily performances and interactive experiences available through online reservations [10][11]. - The exterior projection show and various light markets across the city will be accessible without prior reservation [12].
光影为媒 点亮上海繁荣信心 第二届上海国际光影节下月起举办 力争带动消费超42亿元
Jie Fang Ri Bao· 2025-08-26 01:47
Core Insights - The second Shanghai International Light Festival aims to attract 17.5 million participants and generate over 4.2 billion yuan in consumption from September 19 to October 18 [1] - The festival will feature a main venue in the Xuhui Riverside area and 16 sub-venues, with the theme "Light Up Shanghai" to showcase urban vitality and culture [1][2] Event Highlights - The opening ceremony will include a lighting ceremony with international representatives observing the latest achievements in light art and technology [2] - Various sub-venues will feature upgraded light installations and performances, including immersive modern dance shows and enhanced water features [3][4] Community Engagement - The festival will introduce six community-focused activities, including light shows and landmark lighting events, to encourage public participation [4] - A "Panorama Light Map 2.0" will be launched to help visitors explore light installations and night scenery across the city [4] Economic Impact - The first festival attracted over 16.2 million visitors and generated more than 3.8 billion yuan in consumption, becoming the largest public light art event in China [5] - The second festival is expected to stimulate various sectors, including tourism and commerce, through innovative "light + consumption" scenarios [5][6] Collaborative Initiatives - Over 20 major commercial districts will collaborate with the festival to create "light markets" and promotional activities with brands like Lululemon and L'Oréal [6] - Partnerships with travel companies will offer themed tours and experiences, enhancing the festival's appeal to both locals and tourists [6] Global Contributions - The festival will invite global artists and creators to contribute ideas, potentially leading to permanent light art installations in key urban areas [6]