Group 1: Economic Data and Consumer Trends - In May 2025, the total retail sales of consumer goods reached 41,326 billion yuan, with a year-on-year growth of 6.4%. Excluding automobiles, retail sales amounted to 37,316 billion yuan, growing by 7.0% [1] - From January to May 2025, the total retail sales of consumer goods were 203,171 billion yuan, reflecting a growth of 5.0% [1] - The "May Day" holiday saw a 6.4% increase in domestic tourism compared to the previous year, indicating a significant rise in consumer spending on travel and leisure [1] - Restaurant revenue in May 2025 grew by 5.9%, accelerating by 0.7 percentage points from the previous month [1] Group 2: Investment Opportunities in Consumer Sector - The fund "Qingguo Consumption Opportunity Mixed Initiation" (022223) aims to selectively invest in listed companies related to consumption themes while strictly controlling risks, targeting long-term stable asset appreciation [1] - As of June 13, 2025, the fund has achieved a growth of 6.55% since its establishment in September 2024, with a current scale of 0.58 billion yuan, nearly a 500% increase from its initial size [1] Group 3: Key Holdings and Market Insights - The top ten holdings of the fund include Tencent Holdings, CATL, Midea Group, and others, accounting for 32.09% of the total portfolio [2] - In May 2025, Li Auto delivered 40,856 vehicles, marking a year-on-year increase of 16.7% and a month-on-month increase of 20.4% [2] - The investment value of the consumer sector is highlighted as a core driver of economic transformation, shifting from investment-driven to consumption-driven growth [2] Group 4: Future Trends in Consumer Brands - The core competitiveness of new consumer brands is shifting from "traffic-driven" to "global supply chain + cultural output capability" [3] - The potential for growth in new consumer industries is significant due to the structural changes in the consumption market, with expectations for continued growth and a strong position in the global market [3]