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“小进博”在上海开幕 品牌瞄准节日消费黄金期
Xin Lang Cai Jing· 2025-12-19 14:23
Core Points - The first Import Expo Quality Products Trade Fair, referred to as "Mini Import Expo," opened on December 19 at the National Exhibition and Convention Center in Shanghai, aiming to expand imports and enhance the spillover effects of the China International Import Expo [1] - The event is designed to promote consumption and meet consumer demand for quality living, contributing to the establishment of a diverse "Import Expo Ecosystem" [1] - Many exhibitors are capitalizing on the sales peak during the Christmas and New Year holidays, with a focus on high-quality consumer goods [1] Group 1 - The Import Expo Quality Products Trade Fair is an extension of the China International Import Expo, targeting specific high-quality products [1] - The fair aims to enhance the experience of participating companies and extend the "Import Expo Consumption Season" effect [1] - Exhibitors, such as those from French wine estates, anticipate strong sales during the holiday season, particularly for wine as a popular gift item [1] Group 2 - Filipino snack brand Jack 'n Jill introduced several products themed around the Spring Festival, including festive packaging and traditional elements [2] - The brand's participation in the Mini Import Expo is a strategic move to showcase products with auspicious meanings, which were not featured in their previous participation at the Import Expo [2]