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“捡漏”豪宅别墅,高端客群角逐法拍市场
第一财经· 2025-06-17 10:11
Core Viewpoint - The real estate auction market in China shows uneven heat, with a decline in overall auctioned properties and transaction amounts, yet high-end villa properties are experiencing significant demand and high premium transactions [1][7][9]. Summary by Sections General Market Overview - In the first five months of 2025, the total number of auctioned properties in China reached 324,000, a year-on-year decrease of 0.78%. The total transaction amount was 101.69 billion, down 20.3% compared to the previous year [7]. - The auction market is characterized by frequent occurrences of "discounted" and "failed auctions" due to the complex nature of the properties involved [3]. High-End Villa Market - High-end villa properties, particularly in core cities, are witnessing a unique market trend with frequent high premium transactions. For instance, a villa in Guangzhou sold for 40.336 million, with a premium rate exceeding 175% [3][4]. - In Shanghai, a pair of villas sold for 270 million, achieving a record price of over 500,000 per square meter, indicating strong demand for premium properties [5]. Factors Driving Demand - The demand for high-end properties remains robust despite fluctuations in the overall real estate market. High-income individuals and companies seeking to improve living conditions or invest in real estate are driving this demand [1][9]. - The scarcity of high-quality properties in prime locations, coupled with the unique characteristics of villa products, makes them particularly attractive to buyers [10]. Market Dynamics - The auction market for high-end properties is influenced by the limited supply of such assets, especially in first-tier cities where land is scarce and demand is high [9][10]. - Recent policy adjustments have shifted the market focus towards diverse housing needs, allowing villa products to regain competitiveness in the high-end market [10].