Core Insights - Bubble Mart (09992.HK) launched multiple new figurines on October 23, celebrating its 15th anniversary with the "Celebrate This Moment" series, featuring 15 regular and 1 hidden variant, with significant price increases observed for certain models [1][2] - The premium pricing for the new series is lower compared to previous successful launches, indicating a potential decline in market enthusiasm for the brand's latest offerings [1][2] - The company's stock has seen a significant decline, dropping nearly 30% since September, with a notable drop of almost 10% on October 23, marking the largest decline in six months [2][3] Product Launch and Performance - The "Celebrate This Moment" series includes popular characters like MOLLY, with the hidden variant "Sweetheart Party" seeing a price increase from 69 yuan to 519 yuan, a 6.5x premium [1] - Other regular models such as "Childlike Innocence," "Blow the Horn," and "Under the Curtain" also performed well, with premiums of 1.8x, 1.9x, and 1.3x respectively [1] - Previous successful series like "WHY SO SERIOUS" and "LABUBU 4.0" had much higher premiums, indicating a shift in consumer interest [1][2] Market Trends and Financial Performance - The lower premium pricing for the new figurines is attributed to the nature of the products and the materials used, which are more affordable, leading to less collector enthusiasm compared to other merchandise like keychains [2] - Bubble Mart's collaboration with the popular series "Wednesday" resulted in a highly sought-after keychain, with the North American version seeing a price increase from 399 yuan to 5499 yuan, a 12.8x premium [2] - As of October 24, the company's stock closed at 230.4 HKD per share, down 0.86%, reflecting ongoing investor concerns about revenue growth potential [4] Revenue Growth Projections - Bubble Mart announced a projected revenue growth of 245% to 250% year-on-year for Q3 2025, with significant contributions from both domestic and international markets [4] - Domestic revenue is expected to grow by 185% to 190%, while overseas revenue is projected to increase by 365% to 370% [4] - Performance across various channels shows offline sales growing by 130% to 135% and online sales by 300% to 305%, indicating strong demand despite recent stock performance [4]