Core Insights - LABUBU has become a global phenomenon, capturing the hearts of consumers worldwide, particularly among the younger generation [1][2][3] - The character's design and emotional appeal resonate with the current trend of seeking unique and relatable expressions in consumer products [3][4] - The sales of LABUBU have significantly increased, with a reported 40% growth in 2023, making it the fastest-growing IP for Pop Mart [1][2] Group 1: Market Performance - LABUBU's sales reached over 100 million units in 2023, reflecting a growth rate of nearly 40% [1] - During the overseas 618 shopping festival, the GMV for the toy category on AliExpress surged by 300%, driven by LABUBU's popularity [2] - The auction of a mint condition LABUBU figure fetched a price of 1.08 million yuan, indicating the high market value of the brand [1] Group 2: Product Offerings and Promotions - AliExpress will launch limited edition LABUBU products, including plush toys and keychains, during the overseas 618 event [2] - The collaboration with influencers for live streaming events aims to enhance consumer engagement and drive sales [2] - LABUBU merchandise is being sold at significantly marked-up prices on various platforms, showcasing its demand [1] Group 3: Cultural and Emotional Significance - LABUBU's design combines playful and quirky elements, appealing to the aesthetic preferences of the younger generation [3] - The character serves as a symbol of emotional healing, promoting a message of acceptance and lightheartedness [4] - The rise of LABUBU reflects a shift in consumer behavior, where collectibles are seen as social capital rather than mere toys [3][5]