Core Insights - The trend of "bag charms" has gained significant popularity among young consumers, with over 100 million views on related topics on social media this year, indicating a shift in consumer behavior towards emotional and personalized accessories [1][5][6] Group 1: Market Trends - "Bag charms" have become a fashionable symbol and emotional support for young people, reflecting their desire for personal expression and connection [1][5] - The average price range for these "bag charms" is between 89 to 159 yuan, making them accessible to a wide audience, particularly the younger demographic [5][6] Group 2: Consumer Behavior - Consumers are increasingly viewing "bag charms" as companions that provide psychological comfort, especially during stressful times, enhancing their emotional well-being [4][5] - The ability to carry these charms allows consumers to express their personalities and interests, leading to the formation of new social circles based on shared values [6] Group 3: Sales Performance - The launch of the "THE MONSTERS" series by Pop Mart saw impressive sales, with over 470,000 units sold within just 10 minutes of its release, highlighting the strong demand for these products [6] - The visibility of "bag charms" in retail spaces, such as being prominently displayed at store entrances, has contributed to their popularity and consumer engagement [6] Group 4: Speculative Behavior - There are emerging speculative behaviors in the market, with some individuals purchasing popular "bag charms" in bulk to resell at inflated prices, indicating a potential for market volatility [7][8]