本报记者 赵 曦 □ 黄芷凌 近日，"'包挂'是成年人不想长大的信号"这一话题登上微博热搜，引发广泛讨论。今年以来，"包挂"热 度不断上升：社交媒体上，与"包挂"相关的话题浏览量破亿次；在地铁或街头，随处可见年轻人的包上 悬挂着各式各样的玩偶挂件。记者调查发现，"包挂"这一小装饰品，如今不仅成为一种时尚符号，更承 载着年轻人的情感寄托。 9月7日，记者走进北京朝阳合生汇商场，看到多家潮玩店内，可爱风、搞怪风等不同风格的"包挂"琳琅 满目，吸引许多消费者驻足选购。 当原本摆在桌面上的玩偶，变成每天带在身边的"包挂"，它们不仅提供了心理上的安慰，也彰显着消费 者的兴趣与审美，成为一种看得见的"身份标签"。 据小熊汉斯北京合生汇店的店员介绍，这些单价在89—159元之间的"包挂"深受年轻群体喜爱。"很多顾 客甚至会一次选购多个款式，只为了搭配不同的心情和场合。"该店员说。 正在酷乐潮玩北京合生汇店挑选"包挂"的张女士告诉记者："每当完成一个小目标，我会在包上挂一个 笑脸玩偶；遇到难题时，可能会选一个皱眉款的。有时碰到陌生人背着同款IP'包挂'，相视一笑间，仿 佛'对上了暗号'。" 凭借治愈情绪与彰显个性的特质，小小 ...

Core Viewpoint - The article discusses the contrasting fortunes of companies in the Hong Kong stock market, particularly focusing on the success of "Lao Pu Gold" and the missed investment opportunities by venture capitalists in the primary market [2][3]. Group 1: Lao Pu Gold's Journey - Lao Pu Gold, which saw its stock price increase by 12 times since its listing, was initially overlooked in the primary market, with no prior funding rounds before its IPO [4][5]. - The company received a significant investment from Black Ant at a valuation of 52.25 billion RMB, marking a rare entry into the investment round [5][6]. - Despite the initial lack of interest, the company's mid-year report showed a nearly 200% year-on-year profit increase, leading to a surge in demand during its IPO, with retail subscriptions oversubscribed by over 580 times [9][10]. Group 2: Market Sentiment and Investment Decisions - The article highlights a shift in market sentiment, where previously overlooked companies like Lao Pu Gold became highly sought after, leading to significant regret among investors who missed the opportunity [11][12]. - The investment community's failure to recognize the potential of companies like Lao Pu Gold and others in the consumer sector is emphasized, with many expressing regret for not investing [13][14]. - The article notes that the consumer sector, particularly non-essential goods, has become the hottest area for investment, with significant inflows from both domestic and foreign capital [20][24]. Group 3: The Changing Landscape of Consumer Investment - The article outlines how the consumer market has evolved, with companies like Bubble Mart and Lao Pu Gold emerging as leaders, while traditional sectors like tea drinks faced challenges [19][35]. - It discusses the competitive landscape, where companies that innovate and create unique products are more likely to succeed, contrasting with those that follow existing trends [44][45]. - The narrative also touches on the varying backgrounds of founders in the consumer space, which influences investor perceptions and decisions [45][46].