Core Viewpoint - The transformation of highway service areas into multi-functional cultural and recreational hubs enhances the travel experience for tourists, moving beyond the traditional perception of service areas as mere rest stops [1][2][3]. Group 1: Cultural and Recreational Transformation - The Tai'an service area has undergone a "Tai Mountain culture" themed renovation, becoming a vibrant showcase of Qilu culture, featuring elements like a welcoming pine tree and a "heaven and earth" screen [2]. - The service area offers local specialties and crafts, such as peach wood carvings and Huangjing tea, allowing visitors to take home a piece of local culture [2]. - Seasonal events like "New Year Market" and "National Day Carnival" have turned the service area into a lively shopping and entertainment destination [3]. Group 2: Integration with Tourism - The Tai'an service area has established connections with nearby tourist attractions, facilitating a seamless travel experience where visitors can park, rest, and access shuttle services to scenic spots [4]. - The integration of dining, accommodation, and recreational services creates a comprehensive vacation experience for travelers [4]. Group 3: Innovative Designs and Experiences - The Yangcheng Lake service area features a "miniature" Suzhou city design, with extensive gardens and cultural performances, enhancing the aesthetic and cultural appeal [5][6]. - The service area has seen a significant increase in visitor engagement, with average stay times extending from 15 minutes to 45 minutes, indicating a shift from a mere stopover to a destination [7]. Group 4: Diverse Offerings in Service Areas - The Cold Water service area combines traditional automotive services with recreational activities, including outdoor sports and wellness experiences, redefining the concept of highway service areas [8][9]. - The Cold Water service area features a forest restaurant known for its wild mushroom hot pot, providing a unique dining experience that emphasizes fresh, local ingredients [10]. - The development of the Cold Water service area has positively impacted surrounding tourist attractions, creating a network of eco-tourism opportunities that attract over 1 million visitors annually [10].