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“银发旅居”新消费涌动,如何承接1亿老年人的“诗与远方”?
第一财经网· 2025-10-11 05:40
Core Insights - The article emphasizes the transformation of the elderly care industry from a single care model to a composite model of "healthcare + tourism + social interaction" driven by the rising demand from the aging population [1][3][6] Industry Overview - By the end of 2024, the elderly population aged 60 and above in China is projected to reach 310 million, indicating a shift in consumption needs from "survival" to "development" and "enjoyment" [1][5] - The "migrant-style" retirement living model is gaining popularity among financially capable elderly individuals, breaking geographical limitations and promoting a new lifestyle [1][3] Market Potential - The market for migrant-style retirement living is estimated to be worth several hundred billion, with significant growth potential as the elderly population continues to expand [3][5] - The Chinese government has issued policies to promote the development of migrant retirement destinations, encouraging local governments to leverage their unique resources to foster this industry [3][4] Regional Developments - Yunnan Province is actively promoting the migrant retirement industry, with financial institutions encouraged to invest in elderly care facilities and infrastructure [4] - The opening of new facilities, such as the TaiKang Home in Kunming, provides tailored services for short-term stays, enhancing the appeal of migrant retirement living [4][9] Demographic Trends - The majority of elderly individuals in China are aged 60-69, representing about 56% of the elderly population, indicating a strong market for migrant retirement services targeting younger seniors [6][9] - The increasing life expectancy and the growing number of health-conscious elderly individuals are expected to drive demand for travel and retirement services [5][6] Service Innovations - Companies are exploring various entry strategies and development paths to capitalize on the emerging market for elderly care [8] - Platforms have been established to connect elderly individuals with various migrant retirement institutions, facilitating access to services and information [8] Consumer Preferences - Research indicates that younger elderly individuals prefer travel experiences that offer medical support and social opportunities, prompting companies to design services that meet these needs [9] - The introduction of membership programs and partnerships with airlines aims to enhance the travel experience for elderly consumers, making it more affordable and accessible [9]
泰康之家·滇园开业,泰康之家目前已布局全国37城46个项目
Bei Jing Shang Bao· 2025-09-21 03:47
Core Insights - The opening of the high-quality elderly care community, TaiKang ZhiJia · DianYuan, marks the 27th operational community by TaiKang Insurance Group nationwide [1] - The community is located in Chenggong District, Kunming, with a construction area of approximately 96,000 square meters, providing around 1,400 elderly care units [1] - TaiKang's CEO, Chen Dongsheng, emphasized the company's focus on a collaborative development model of "payment + service + investment" to address the challenges of the aging population [1] Company Overview - TaiKang Insurance Group has established a total of 46 projects across 37 cities, with 27 communities currently in operation [1] - The company aims to reach a resident count of 20,000 by the end of this year [1] - TaiKang is exploring the "urban elderly care network" model to extend high-quality elderly services beyond flagship communities to community and home-based care [1] Community Features - TaiKang ZhiJia · DianYuan offers a one-stop continuous care service system that includes independent living, assisted living, professional nursing, and memory care [1] - The community has already received nearly 700 reservations before its opening, with plans to accommodate approximately 150 residents in the first month [1] Future Plans - TaiKang plans to deepen the practice of the elderly care network model in Kunming and other locations, contributing to the development of the health industry ecosystem and industrial chain in Yunnan [1]