Core Viewpoint - The article emphasizes the importance of community operations in the real estate industry, highlighting how Bangtai Group leverages its "Tai You Wei" community to enhance customer engagement and brand differentiation through innovative models and solid execution [1]. Group 1: Top-Level Design - Bangtai Group positions itself as a "responsible real estate" company, with "Tai You Wei" as its community brand, aimed at addressing societal anxieties and pressures by creating a vibrant community network that integrates individual health needs with social value [3]. - The community's mission is to foster warm relationships and help residents find meaning in life, promoting a balanced and fulfilling lifestyle [3]. Group 2: Unique Advantages - Bangtai's community operations are characterized by four distinct features: 1. Activities span the entire lifecycle of homeowners, integrating community engagement from the signing stage to post-delivery, enhancing brand recognition and belonging [7]. 2. A combination of large-scale event IPs and local cultural elements ensures a diverse community experience across different cities [9][10]. 3. Originality in community activities is emphasized, with internal teams designing high-quality, unique events tailored to homeowner interests [12]. 4. The integration of public welfare into community operations promotes social value and encourages participation in charitable initiatives [14]. Group 3: Benchmark Practices - The "Zhan FUN Sports Season" serves as a community IP that transforms traditional community activities into continuous social engagement through various sports events, linking over 150 projects across 31 cities [16]. - The initiative has successfully engaged over 150,000 participants and covered 200,000 individuals, enhancing homeowner satisfaction and brand reputation while achieving significant sales conversion [22]. Group 4: Co-Creation and Future Vision - Bangtai's community model is evolving from "user connection" to "value co-creation," empowering homeowners to become active participants in community development [28]. - The "Tai You Wei" community co-creation conference aims to activate community vitality and strengthen neighborly relationships, fostering a sense of belonging among community leaders [28]. Group 5: Summary of Achievements - Since January 2024, Bangtai has successfully delivered homes in 39 projects across 24 cities, with approximately 70% of deliveries ahead of schedule, showcasing its commitment to homeowner satisfaction and operational excellence [29].