Core Insights - The article highlights the rising demand for short dramas among young people as a form of emotional relief, with food serving as a significant emotional connector [1] - Following the success of "Love Chef," the brand Vatti has launched a sequel titled "Please Guide the Chef," which continues the theme of sweet and healing narratives [1][3] Content Marketing Strategy - "Love Chef" successfully integrated product placement with deep narrative binding, leading to the creation of "Please Guide the Chef," which enhances the storyline, cast, and content expression [3] - The cast features returning star influencer Yan Er and actor Xu Haijiao, targeting the core female audience aged 20-39, aligning with Vatti's consumer demographic [4] Narrative and Product Integration - The new short drama innovatively combines elements of "ancient meets modern" and light comedy, creating an engaging storyline where food is central to the characters' emotional connection [4] - Key Vatti products, including the K10 range hood, 507H stove, V5Pro steam oven, D3000max dishwasher, and G10 water heater, are seamlessly integrated into the plot, showcasing their functionality in relatable scenarios [6][8] Brand Philosophy - The series aims to convey Vatti's brand philosophy of "serious living" through high-quality content, ensuring that product placement resonates with viewers' emotional needs [8] - The innovative content marketing approach is designed to foster a deep emotional connection between the brand and young consumers [9]