"大厂男孩七年售后"情怀杀定档，由捷成股份、东源县人民政府与芒果TV联合出品的县域文旅创新综 艺《源来是你东源之旅》将于12月10日起每周三12点在芒果TV独家上线。该综艺不仅是捷成股份IP全 产业链运营战略的重要实践，更是其"一体两翼"战略在文旅领域的深化落地。 作为聚焦东源县文旅资源的定制化综艺，该节目邀请王子异、朱星杰、董又霖、周锐、黄新淳、董岩磊 六位"大厂男孩"担任嘉宾，通过餐车经营，串联当地农产品、文旅资源与青年梦想，以"综艺种草+文旅 转化"的模式，致力将东源的"绿水青山"转化为文旅产业的"金山银山"，推动东源的文化"软实力"，加 速转化为发展的"硬支撑"。 回溯合作进程，2025年初，捷成股份便与东源县人民政府签订合作框架协议，从IP"创制、宣发、运、 管、投"五个维度推进产业融合。2025年3月份，"东源捷成"文化产业公司揭牌，为合作搭建核心载体。 如今，该综艺即将正式上线播出，也标志着各方从资源整合到内容落地的闭环形成。 作为国内的版权运营龙头，捷成股份在IP领域有着清晰且全面的战略布局。公司秉持"以资源型版权业 务为主体+以AIGC、创新业务为两翼"的"一体两翼"战略，已围绕IP构建起了 ...

Core Insights - The collaboration between Jiecheng Co. and "Wangwang Mountain Little Monsters" has successfully expanded into a new "playable and edible" product line, showcasing the company's innovative approach in the IP sector [1][3] - Jiecheng Co. has established a comprehensive strategy in the IP field, focusing on resource-based copyright business and leveraging AIGC and innovative ventures to create a full industry chain operation model [1][2] Group 1: IP Development and Strategy - Jiecheng Co. has accumulated over 100,000 hours of film, animation, and program copyright content, collaborating with over a thousand production companies domestically and internationally, which strengthens its foundation for developing IP derivatives [1] - The company has achieved significant sales success with previous collaborations, such as the "Wangwang Mountain Little Monsters" series, which sold over 3 million units and generated over 30 million yuan in revenue [1] Group 2: Product Diversification and Consumer Engagement - In addition to the "Wangwang Mountain Little Monsters" series, Jiecheng Co. has partnered with other well-known IPs like "The Smurfs" to launch a variety of derivative products, including plush toys, blind boxes, cards, and cultural memorabilia, catering to diverse consumer preferences [2] - The company is actively building its own distribution channels, including offline theme stores, pop-up shops, and online platforms, enhancing consumer interaction and brand loyalty [2] Group 3: Technological Support - Jiecheng Co.'s technological capabilities, including its self-developed AI creative engines "ChatPV" and "Lingxi," enable rapid generation of derivative content based on its copyright library, significantly increasing IP exposure and distribution frequency [2][3] Group 4: Future Outlook - The ongoing collaboration with "Wangwang Mountain Little Monsters" reflects the company's ability to innovate and meet market demands, while also demonstrating recognition of its comprehensive strength by IP partners [3] - With the continuous advancement of its IP strategy, Jiecheng Co. is expected to build a robust IP ecosystem that integrates content platforms and well-known brand resources, enhancing both cultural and commercial value [3]