Core Points - The "5·19 China Tourism Day" event in Hainan aims to promote summer tourism marketing with the theme "Cool Island Summer" [2] - The event features over 50 activities to enhance tourism consumption and provide visitors with the latest discount information [2][3] - Hainan's summer tourism marketing will include a series of initiatives and diverse themed travel products [2][3] Group 1: Event Overview - The event was held on May 18, 2025, in Wanning, marking the launch of summer tourism marketing in Hainan [2] - It was organized by the Hainan Provincial Department of Tourism and the Wanning Municipal Government [2] - Key components include a tourism image exhibition, interpretation of summer marketing measures, and promotion of Wanning's summer marketing plan [2] Group 2: Marketing Initiatives - Hainan's summer tourism marketing will focus on the "Cool Island" theme and offer various travel products [2] - The marketing plan includes 18 themed travel routes such as "Island Tour," "Rainforest Tour," and "Cultural Exploration" [2] - Special educational travel routes will be introduced, catering to families and youth [2] Group 3: Subsidies and Promotions - A 10 million yuan subsidy program has been launched, featuring a "1 yuan to grab 500 yuan consumption vouchers" promotion [3] - Specific ticket discounts are available for certain groups, including seniors and families with children [3] - The promotional activities will run from May to September, enhancing visitor engagement [3] Group 4: Additional Activities - Over 50 cultural and tourism activities will be organized, including concerts and sports events [3] - A separate event in Wuzhishan promoted local tourism products and established a tourism goods association [4]

海南设立29家境外旅游推广办事处 构建全球旅游推广新体系，常态化开发入境旅游市场 海南日报海口5月13日讯(海南日报全媒体记者 刘晓惠)中国香港、台北、高雄，吉隆坡、莫斯科、 柏林、东京、新加坡、河内、乌兰巴托……5月13日，海南省旅游和文化广电体育厅为全球29家海南旅 游境外推广办事处授牌，涉及地区包括东亚、东南亚、东北亚、欧洲和北美等地，将进一步构建海南旅 游全球推广新体系。 据了解，海南旅游境外推广办事处依托航空公司、旅行社以及海南国际经济发展局在各地的代表处 而设立，主要职能是在境外进行海南旅游宣传推广，负责海南省与驻在城市在旅游等领域的交流和合作 事务，对驻在城市的入境旅游市场进行常态化开发，具体职责包括建立旅行商联络机制、定期举办海南 入境旅游推介活动、反馈驻在城市旅游市场的最新信息、联络国际旅游组织，以及联系当地航空公司， 开通更多连通海南和世界的国际航线。 据了解，许多发达地区在发展入境游时，都在全球几十座城市建立了自己的旅游推广站或推广办事 处。此次海南为全球29家海南旅游境外推广办事处授牌，是借鉴了发达地区的经验做法。这29家办事处 将成为海南旅游的推广中心、宣传窗口，在当地开展常态化的旅 ...