Core Points - The "5·19 China Tourism Day" event in Hainan aims to promote summer tourism marketing with the theme "Cool Island Summer" [2] - The event features over 50 activities to enhance tourism consumption and provide visitors with the latest discount information [2][3] - Hainan's summer tourism marketing will include a series of initiatives and diverse themed travel products [2][3] Group 1: Event Overview - The event was held on May 18, 2025, in Wanning, marking the launch of summer tourism marketing in Hainan [2] - It was organized by the Hainan Provincial Department of Tourism and the Wanning Municipal Government [2] - Key components include a tourism image exhibition, interpretation of summer marketing measures, and promotion of Wanning's summer marketing plan [2] Group 2: Marketing Initiatives - Hainan's summer tourism marketing will focus on the "Cool Island" theme and offer various travel products [2] - The marketing plan includes 18 themed travel routes such as "Island Tour," "Rainforest Tour," and "Cultural Exploration" [2] - Special educational travel routes will be introduced, catering to families and youth [2] Group 3: Subsidies and Promotions - A 10 million yuan subsidy program has been launched, featuring a "1 yuan to grab 500 yuan consumption vouchers" promotion [3] - Specific ticket discounts are available for certain groups, including seniors and families with children [3] - The promotional activities will run from May to September, enhancing visitor engagement [3] Group 4: Additional Activities - Over 50 cultural and tourism activities will be organized, including concerts and sports events [3] - A separate event in Wuzhishan promoted local tourism products and established a tourism goods association [4]

Group 1 - Hainan has established 29 overseas tourism promotion offices to enhance its global tourism promotion system and develop the inbound tourism market regularly [1][2] - The offices are located in major cities across East Asia, Southeast Asia, Northeast Asia, Europe, and North America, serving as promotion centers for Hainan tourism [1][2] - The offices will engage in activities such as establishing contact mechanisms with travel agencies, organizing promotional events, and liaising with international tourism organizations [1][2] Group 2 - In 2024, Hainan received 1.1 million inbound tourists, indicating a positive trend in the inbound tourism market [3] - The establishment of these offices aims to enhance Hainan's global recognition, tourism reputation, and attractiveness to visitors [3] - Hainan Haoyang International Travel Agency, which has over 30 years of experience in inbound tourism, will utilize the offices to promote Hainan's tourism products and strengthen cooperation with Hong Kong and Taipei [3]