Core Points - The "5·19 China Tourism Day" event in Hainan aims to promote summer tourism marketing with the theme "Cool Island Summer" [2] - The event features over 50 activities to enhance tourism consumption and provide visitors with the latest discount information [2][3] - Hainan's summer tourism marketing will include a series of initiatives and diverse themed travel products [2][3] Group 1: Event Overview - The event was held on May 18, 2025, in Wanning, marking the launch of summer tourism marketing in Hainan [2] - It was organized by the Hainan Provincial Department of Tourism and the Wanning Municipal Government [2] - Key components include a tourism image exhibition, interpretation of summer marketing measures, and promotion of Wanning's summer marketing plan [2] Group 2: Marketing Initiatives - Hainan's summer tourism marketing will focus on the "Cool Island" theme and offer various travel products [2] - The marketing plan includes 18 themed travel routes such as "Island Tour," "Rainforest Tour," and "Cultural Exploration" [2] - Special educational travel routes will be introduced, catering to families and youth [2] Group 3: Subsidies and Promotions - A 10 million yuan subsidy program has been launched, featuring a "1 yuan to grab 500 yuan consumption vouchers" promotion [3] - Specific ticket discounts are available for certain groups, including seniors and families with children [3] - The promotional activities will run from May to September, enhancing visitor engagement [3] Group 4: Additional Activities - Over 50 cultural and tourism activities will be organized, including concerts and sports events [3] - A separate event in Wuzhishan promoted local tourism products and established a tourism goods association [4]