Core Viewpoint - Hainan Province is implementing a "100-day action" to enhance tourism service quality through 37 targeted measures aimed at addressing pain points in the tourism sector [1][3]. Group 1: Service Quality Improvements - The "100-day action" has introduced smart services, such as the "Cool Travel Hainan" app, which has registered 680,400 users and received over 8.27 million page views, providing tourists with easy access to information [1]. - A luggage delivery service at Sanya Phoenix Airport has processed 173,400 items, significantly improving convenience for tourists [1]. - The introduction of electronic QR codes for diving instructors allows tourists to access their qualifications and service ratings, enhancing transparency and trust [2]. Group 2: Industry Collaboration and Standards - The "Tourism Service Quality Improvement Year" has laid a solid foundation for the "100-day action," with various stakeholders collaborating to enhance service standards and consumer trust [3]. - The establishment of the Hainan Tourism Industry Self-Discipline Alliance aims to address specific pain points across different sectors, including travel agencies, accommodations, and dining [3]. - Key departments are actively involved in maintaining market order and consumer protection through initiatives like the "Guarding Market Order" and "Guarding Consumption" campaigns [3]. Group 3: Targeted Measures and Implementation - The 37 targeted measures focus on standardizing tourism services, including the promotion of 100 "chief quality officers" and the establishment of a case library for exemplary service practices [4]. - A credit supervision model based on the "Three Ones" system aims to ensure over 260,000 businesses are registered on the "Hainan Safe Travel" platform [5]. - The initiative includes enhancing international service capabilities by providing multilingual signage and translation services in key tourist areas [5].

Core Points - The "5·19 China Tourism Day" event in Hainan aims to promote summer tourism marketing with the theme "Cool Island Summer" [2] - The event features over 50 activities to enhance tourism consumption and provide visitors with the latest discount information [2][3] - Hainan's summer tourism marketing will include a series of initiatives and diverse themed travel products [2][3] Group 1: Event Overview - The event was held on May 18, 2025, in Wanning, marking the launch of summer tourism marketing in Hainan [2] - It was organized by the Hainan Provincial Department of Tourism and the Wanning Municipal Government [2] - Key components include a tourism image exhibition, interpretation of summer marketing measures, and promotion of Wanning's summer marketing plan [2] Group 2: Marketing Initiatives - Hainan's summer tourism marketing will focus on the "Cool Island" theme and offer various travel products [2] - The marketing plan includes 18 themed travel routes such as "Island Tour," "Rainforest Tour," and "Cultural Exploration" [2] - Special educational travel routes will be introduced, catering to families and youth [2] Group 3: Subsidies and Promotions - A 10 million yuan subsidy program has been launched, featuring a "1 yuan to grab 500 yuan consumption vouchers" promotion [3] - Specific ticket discounts are available for certain groups, including seniors and families with children [3] - The promotional activities will run from May to September, enhancing visitor engagement [3] Group 4: Additional Activities - Over 50 cultural and tourism activities will be organized, including concerts and sports events [3] - A separate event in Wuzhishan promoted local tourism products and established a tourism goods association [4]