中新网海口2月11日电 (记者 符宇群)海南省旅游和文化广电体育厅副厅长王忠云11日在新闻发布上介 绍，春节假期日益临近，海南旅游市场持续升温，全省旅文系统聚焦服务提质、产品创新、市场护航三 大核心，将全方位提升游客文旅体验，让每一位来琼游客都能玩得舒心、游得放心、过得开心。 海南旅游热度攀升 旅文部门聚焦三大核心提升游客体验 与此同时，三亚"海棠故事"、保亭"七仙奇梦"不夜城等新项目春节全新亮相，进一步丰富亲子游玩、休 闲度假、康养体验等多元场景，所有活动信息都可通过"酷游海南"小程序一键查询。 在市场监管方面，春节期间，海南全省旅文部门将联合多部门开展旅游市场专项整治，严厉打击不合理 低价游、虚假宣传、欺客宰客、强制消费等违法违规行为；在重点景区设立消费维权点，实现游客纠纷 快速受理、快速处置。 此外，持续深化"海南放心游"先行赔付制度，让游客消费更有底气。全面排查景区、交通、住宿等重点 领域安全隐患，压实企业主体责任；同时协调航空公司加大春运运力投放，加强机票、酒店价格监管， 全力保障游客出行安全、消费透明、游玩安心。(完) 在服务升级方面，海南从游客进出岛、便捷服务、景区保障等关键环节入手为游客做好服 ...

Core Viewpoint - Hainan Province is implementing a "100-day action" to enhance tourism service quality through 37 targeted measures aimed at addressing pain points in the tourism sector [1][3]. Group 1: Service Quality Improvements - The "100-day action" has introduced smart services, such as the "Cool Travel Hainan" app, which has registered 680,400 users and received over 8.27 million page views, providing tourists with easy access to information [1]. - A luggage delivery service at Sanya Phoenix Airport has processed 173,400 items, significantly improving convenience for tourists [1]. - The introduction of electronic QR codes for diving instructors allows tourists to access their qualifications and service ratings, enhancing transparency and trust [2]. Group 2: Industry Collaboration and Standards - The "Tourism Service Quality Improvement Year" has laid a solid foundation for the "100-day action," with various stakeholders collaborating to enhance service standards and consumer trust [3]. - The establishment of the Hainan Tourism Industry Self-Discipline Alliance aims to address specific pain points across different sectors, including travel agencies, accommodations, and dining [3]. - Key departments are actively involved in maintaining market order and consumer protection through initiatives like the "Guarding Market Order" and "Guarding Consumption" campaigns [3]. Group 3: Targeted Measures and Implementation - The 37 targeted measures focus on standardizing tourism services, including the promotion of 100 "chief quality officers" and the establishment of a case library for exemplary service practices [4]. - A credit supervision model based on the "Three Ones" system aims to ensure over 260,000 businesses are registered on the "Hainan Safe Travel" platform [5]. - The initiative includes enhancing international service capabilities by providing multilingual signage and translation services in key tourist areas [5].

Core Points - The "5·19 China Tourism Day" event in Hainan aims to promote summer tourism marketing with the theme "Cool Island Summer" [2] - The event features over 50 activities to enhance tourism consumption and provide visitors with the latest discount information [2][3] - Hainan's summer tourism marketing will include a series of initiatives and diverse themed travel products [2][3] Group 1: Event Overview - The event was held on May 18, 2025, in Wanning, marking the launch of summer tourism marketing in Hainan [2] - It was organized by the Hainan Provincial Department of Tourism and the Wanning Municipal Government [2] - Key components include a tourism image exhibition, interpretation of summer marketing measures, and promotion of Wanning's summer marketing plan [2] Group 2: Marketing Initiatives - Hainan's summer tourism marketing will focus on the "Cool Island" theme and offer various travel products [2] - The marketing plan includes 18 themed travel routes such as "Island Tour," "Rainforest Tour," and "Cultural Exploration" [2] - Special educational travel routes will be introduced, catering to families and youth [2] Group 3: Subsidies and Promotions - A 10 million yuan subsidy program has been launched, featuring a "1 yuan to grab 500 yuan consumption vouchers" promotion [3] - Specific ticket discounts are available for certain groups, including seniors and families with children [3] - The promotional activities will run from May to September, enhancing visitor engagement [3] Group 4: Additional Activities - Over 50 cultural and tourism activities will be organized, including concerts and sports events [3] - A separate event in Wuzhishan promoted local tourism products and established a tourism goods association [4]