海外短剧APP

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数字内容全新机遇,短剧海外揽金创新高
Xuan Gu Bao· 2025-09-18 15:21
Group 1 - In August, the total download volume of overseas short drama apps reached approximately 120.1 million, with estimated in-app purchase revenue of about $196.4 million, an increase of nearly $10 million from July, marking a new monthly revenue high for the year [1] - The total revenue of the overseas short drama market surpassed $1.088 billion in the first half of this year, with projections indicating that annual revenue will rise to $2.473 billion and total downloads are expected to reach 1.209 billion [1] - Forecasts suggest that by 2027, the overseas short drama market size will grow to $18.7 billion (approximately 133 billion RMB), potentially surpassing the domestic market [1] Group 2 - The short drama segment is rapidly emerging as a significant component of mobile entertainment globally, driven by strong emotional engagement, fast-paced content, and lightweight viewing experiences, becoming a new growth point following short videos [1] - The explosive demand in overseas markets presents new opportunities for Chinese digital content companies [1] - Relevant listed companies in the A-share market include Insai Group and Zhongwen Online [1]