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机构:非一线城市海外邮轮产品预订热度同比增长超2倍
Bei Jing Shang Bao· 2025-12-10 12:19
Core Insights - The cruise product offerings on the Tongcheng Travel platform have increased significantly since 2025, with a nearly 40% year-on-year growth in available cruise products as of December 9 [1] - There is a notable increase in booking enthusiasm for Southeast Asian routes, such as those to Singapore and Bali, with over 120% growth compared to the same period last year [1] - Non-first-tier cities like Chengdu, Hangzhou, Nanjing, Wuhan, Hefei, and Changsha have seen over a twofold increase in overseas cruise product bookings [1] Market Trends - The booking enthusiasm for Mediterranean multi-country cruise routes and Middle Eastern Persian Gulf routes has grown by over 30% since 2025 [1] - The trend of "traveling further, with higher quality and more diverse experiences" is becoming a key characteristic of the public tourism market, particularly among users from non-first-tier cities [1] Strategic Developments - Tongcheng Travel plans to develop domestic coastal cruise tourism routes in response to market demand, collaborating with upstream and downstream partners in the industry [1] - The company aims to enhance onboard service offerings and shore excursion products while strengthening connections with premium domestic waterway tourism routes [1]