Core Insights - The icebox industry is undergoing structural adjustments, with user experience becoming a key focus for product evolution [1] - Haier's frost-free icebox has achieved a market share of 85.9% offline and 46.7% online, leading in both channels [1] - The company integrates original technology into its strategic layout, addressing user demands directly [1] User Demand and Product Development - Nearly 60% of icebox purchasers are women, with their main concerns being design, quiet operation, and frost-free experience [1] - Haier has utilized European design resources to create a space capsule window appearance, quickly becoming the top seller in its category on e-commerce platforms [1] Technological Innovations - Haier's icebox addresses common issues in the market, such as manual defrosting and compressor noise, by introducing a unique 20L frost-free model [1] - The product operates at a noise level of 35 decibels and features innovative door body intelligent compression technology, improving production efficiency by 19.2% [1] Lifestyle Integration - The Haier Vitality Icebox meets diverse storage needs for beverages, cosmetics, and fruits, and is suitable for various living spaces [2] - The company plans to continue focusing on user needs and original technology to enhance quality of life through smarter and more convenient products [2]