Core Viewpoint - The company is launching a new initiative called "Marine Month," focusing on community engagement and environmental responsibility, transforming its "marine gene" into practical actions that resonate with urban life [1][2][4]. Group 1: Company Initiatives - The company has established the "Marine Life Aesthetics" brand proposition, emphasizing its commitment to marine conservation and sustainable development [2]. - The "Good Ocean, You and Me" public welfare brand was created to promote ecological protection, cultural heritage, and educational initiatives [2][3]. - Over the past two years, the company has organized more than 200 marine-related activities across multiple cities, engaging nearly 50,000 participants and achieving over 1.27 billion total exposure [3]. Group 2: Community Engagement - The 2025 Marine Month will focus on community micro-public welfare, aiming to foster environmental awareness and neighborly cooperation through various immersive activities [4][5]. - The company will collaborate with local media to host events centered around "ocean," "environment," and "public welfare," encouraging residents to participate in low-carbon initiatives [4][5]. - The initiative includes partnerships with well-known public welfare organizations to create a sustainable community micro-public welfare ecosystem [5]. Group 3: Digital Empowerment - The company has launched the "Blue Ocean Guardian" points program through its app, allowing users to convert eco-friendly actions into quantifiable contributions [6]. - Users can earn points by participating in low-carbon tasks, which can be redeemed for rewards, thus promoting a culture of environmental responsibility [6][7]. - The program aims to make low-carbon living an engaging and accessible part of daily life, transforming it into a community competition [7].