海洋生活美学

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从“海好有你”到“益起美”: 每一束微光,都是城市最美的浪花
Sou Hu Wang· 2025-06-12 07:54
Core Viewpoint - The company is launching a new initiative called "Marine Month," focusing on community engagement and environmental responsibility, transforming its "marine gene" into practical actions that resonate with urban life [1][2][4]. Group 1: Company Initiatives - The company has established the "Marine Life Aesthetics" brand proposition, emphasizing its commitment to marine conservation and sustainable development [2]. - The "Good Ocean, You and Me" public welfare brand was created to promote ecological protection, cultural heritage, and educational initiatives [2][3]. - Over the past two years, the company has organized more than 200 marine-related activities across multiple cities, engaging nearly 50,000 participants and achieving over 1.27 billion total exposure [3]. Group 2: Community Engagement - The 2025 Marine Month will focus on community micro-public welfare, aiming to foster environmental awareness and neighborly cooperation through various immersive activities [4][5]. - The company will collaborate with local media to host events centered around "ocean," "environment," and "public welfare," encouraging residents to participate in low-carbon initiatives [4][5]. - The initiative includes partnerships with well-known public welfare organizations to create a sustainable community micro-public welfare ecosystem [5]. Group 3: Digital Empowerment - The company has launched the "Blue Ocean Guardian" points program through its app, allowing users to convert eco-friendly actions into quantifiable contributions [6]. - Users can earn points by participating in low-carbon tasks, which can be redeemed for rewards, thus promoting a culture of environmental responsibility [6][7]. - The program aims to make low-carbon living an engaging and accessible part of daily life, transforming it into a community competition [7].
国贸地产:多元业务协同,财务指标稳健可期
Sou Hu Wang· 2025-05-14 11:15
随着新一轮政策与市场的双重驱动,房地产行业迎来阶段性复苏。5月7日,克而瑞数据显示,今年4月重点 监测的30家房企单月投资金额(全口径)达876亿元,同比激增近100%,环比增长6.5%;新增土地储备规模显 著扩张,当月新增土地建筑面积达347万平方米,环比3月的300万平方米提升15.67%,呈现强劲复苏态势。 尤其是拥有国资背景的房企,在新一轮政策支持下融资渠道保持畅通、项目开发及债务管理能力提升。 对房地产行业而言,这类型的房企通过低成本融资获取资源倾斜,或加速行业分化,进一步巩固"强者恒 强"格局。 比如一向以运营稳健而著称的国贸地产,其4月30日发布的2025年第一季度财报就显示,国贸地产实现营业 收入52.75亿元,同比增长50%;利润总额2.38亿元,同比增长27.3%。国贸地产一季度营业收入和利润总额 同比大幅增加,主要财务指标持续向好。 国贸地产难能可贵的地方在于,它不仅实现了复杂环境和激烈行业竞争中稳步前行,而且是持续多年,始终 保持主要经营指标的均好性。 长期关注房企发展的业内人士认为,国贸地产历年来的业绩增长持续性强,波动相对较小,属于"稳中有 进"的典型,与这家公司一贯坚持的发展策略 ...