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日照绿茶集团当选中国农促会茶产业分会副会长单位
Qi Lu Wan Bao Wang· 2025-09-19 03:38
Group 1 - The China Agricultural International Cooperation Promotion Association's Tea Industry Branch held a re-election conference and matcha development seminar in Beijing, where Rizhao Green Tea Group was invited and elected as a vice president unit [1] Group 2 - Since its establishment, Rizhao Green Tea Group has focused on product development, marketing layout, model innovation, and brand communication [3] - The company has developed popular products such as "Haiqu Xueqing," "Haiqu Yuqing," "Haiqu Luqing," and "Bihai," catering to various consumer needs and strengthening brand competitiveness [3] - The marketing system is built on a dual-track model combining "online and offline official flagship stores + distributor system," and has launched the "35°Tea" new-style tea drink experience brand to meet the demands of younger consumers [3] - The company promotes farmer income through a "Party branch + cooperative + farmer" tea garden management model, aligning corporate development with farmer interests to achieve a win-win situation for industry prosperity and corporate growth [3] - Rizhao Green Tea Group has appeared on CCTV for two consecutive years, enhancing the recognition and reputation of the regional public brand "Rizhao Green Tea" [3] - In the future, the company aims to leverage its role as a vice president unit to lead the tea industry, enhance brand value, and support the income growth of tea enterprises and farmers, contributing to the high-quality development of the Rizhao tea industry and the internationalization of China's tea industry [3]