Core Insights - The event "Drinking with Pride: Shandong Beverage Culinary Competition and Rizhao Tea Carnival" concluded successfully, with Rizhao Green Tea Group winning the gold medal for their entry "Rizhao Haitian" [1] - The competition served as a prestigious platform for the beverage industry in Shandong, showcasing top beverage representatives from the province [1] Group 1 - Rizhao Green Tea Group's entry "Haiqu Zhuyun: Qinglu Chuming" won four major awards, including Best Flavor and Best Creativity, during the preliminary round [1] - The final entry "Rizhao Haitian" drew inspiration from local culture, incorporating elements of nature and using ingredients like spirulina, yogurt, and mango to create a unique flavor profile [1] - The traditional hand-frying tea demonstration by experienced tea masters attracted significant attention, highlighting the craftsmanship behind Rizhao green tea [1] Group 2 - The award reflects the strength of the "35°Tea" brand and marks an important milestone in promoting Rizhao's tea culture [1] - During the event, a public welfare activity called "Concern and Free Tea" was conducted, distributing over 2,000 cups of hot tea to visitors, which received positive feedback [1][2] - The company aims to continue promoting Rizhao's unique culture and providing high-quality tea experiences to consumers [2]

Group 1 - The China Agricultural International Cooperation Promotion Association's Tea Industry Branch held a re-election conference and matcha development seminar in Beijing, where Rizhao Green Tea Group was invited and elected as a vice president unit [1] Group 2 - Since its establishment, Rizhao Green Tea Group has focused on product development, marketing layout, model innovation, and brand communication [3] - The company has developed popular products such as "Haiqu Xueqing," "Haiqu Yuqing," "Haiqu Luqing," and "Bihai," catering to various consumer needs and strengthening brand competitiveness [3] - The marketing system is built on a dual-track model combining "online and offline official flagship stores + distributor system," and has launched the "35°Tea" new-style tea drink experience brand to meet the demands of younger consumers [3] - The company promotes farmer income through a "Party branch + cooperative + farmer" tea garden management model, aligning corporate development with farmer interests to achieve a win-win situation for industry prosperity and corporate growth [3] - Rizhao Green Tea Group has appeared on CCTV for two consecutive years, enhancing the recognition and reputation of the regional public brand "Rizhao Green Tea" [3] - In the future, the company aims to leverage its role as a vice president unit to lead the tea industry, enhance brand value, and support the income growth of tea enterprises and farmers, contributing to the high-quality development of the Rizhao tea industry and the internationalization of China's tea industry [3]