Core Insights - Japanese automakers are actively showcasing electric vehicle (EV) concepts and models at the 2025 Japan Mobility Show, despite low consumer acceptance of EVs in Japan, indicating a competitive response to foreign manufacturers like China’s BYD [1][2] Company Summaries Nissan - Nissan introduced the upgraded version of its electric vehicle, the Leaf B7, featuring a full upgrade including platform and battery, with a rapid charging capability of 80% in under 40 minutes and a range of approximately 700 kilometers [1] - Since its launch in 2010, the Leaf has sold around 700,000 units globally, with 170,000 units in Japan, but the sales performance has been underwhelming due to low consumer acceptance of EVs [2] Honda - Honda has launched six new electric vehicles at the show, including the N-one e: and the super-one prototype, with plans for mass production by 2026 and 2027-2028 respectively [2] - Honda previously announced a reduction in its investment in EVs from 10 trillion yen to 7 trillion yen but is now showing renewed ambition in the EV market due to the ongoing electrification in China and Europe [3] BYD - BYD showcased 13 models at the event, including the Racco K-car and various passenger and commercial electric vehicles, marking its entry into the Japanese market [3][4] - The Racco is designed specifically for the Japanese market, targeting the K-car segment, which is significant in Japan, with a potential range exceeding 300 kilometers and a competitive price [4] Industry Trends - The Japanese EV market is currently facing challenges, with a low penetration rate of electric and plug-in hybrid vehicles at approximately 2.56% in 2024, expected to rise to around 3.5-3.6% [5] - The entry of foreign EV brands like BYD is seen as a potential catalyst for growth in the Japanese EV market, although they face significant barriers such as consumer loyalty to domestic brands and a general preference for gasoline vehicles [5]