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爱慕张荣明谈舒适内衣热:风口之上,好品牌需要时间验证
Xin Lang Cai Jing· 2025-08-12 08:55
Core Insights - The company is focusing on women's empowerment trends, emphasizing comfort and health in lingerie, with no-wire and simplified sizing becoming mainstream [1] - Technological innovation and deep channel cultivation are identified as the company's key competitive advantages [1] - The company is undergoing brand rejuvenation and exploring new marketing strategies, including the use of social media and AI for market operations [1] Financial Performance - In the fiscal year 2024, the company reported revenue of 3.163 billion yuan, a decrease of 7.71% year-on-year [1] - The net profit attributable to shareholders was 163 million yuan, down 46.56% compared to the previous year [1] Research and Development - The company has established a large body shape database covering various age groups and regions in China, which aids in the development of innovative lingerie products [2] - It has set up dual R&D centers in Beijing and Suzhou, and formed strategic partnerships with educational institutions for advanced material research [2] - The company is investing in smart manufacturing technologies to enhance production efficiency and flexibility in lingerie manufacturing [2][3] Sustainable Practices - The company has developed a green intelligent production system that integrates equipment connectivity and data sharing to optimize production processes [3] - It has successfully created and applied seaweed fiber fabric, which offers multiple benefits such as comfort, breathability, and environmental sustainability [3]