Core Viewpoint - Cross-border e-commerce is no longer a simple online foreign trade but an important engine for transforming and upgrading industrial belts and cultivating new foreign trade momentum, with Kunshan as a significant participant in this transformation [1][3]. Group 1: Industry Overview - Kunshan Development Zone, located in the core area of the Yangtze River Delta, has a robust industrial foundation with 400 billion-level electronic information and 100 billion-level equipment manufacturing industries, promoting deep integration of cross-border e-commerce with local industrial belts [1][6]. - In 2024, Kunshan Development Zone achieved an import and export volume of 72.39 billion USD, accounting for 63.2% of the city's total [1]. Group 2: Infrastructure and Ecosystem - The establishment of the China-Singapore Suzhou Industrial Park Rui Cross-border E-commerce Characteristic Industrial Park, with an investment of approximately 3 billion CNY over five years, aims to create a total area of about 320,000 square meters [1][14]. - The park has already attracted major platforms like Alibaba International Station and Amazon, with over 20 cross-border related enterprises signed up [1][14]. Group 3: Strategic Choices and Challenges - Kunshan Development Zone is strategically focused on transforming its strong industrial base into new advantages in the global value chain, helping local enterprises transition from "OEM manufacturing" to "brand going global" [3][12]. - Despite its industrial advantages, cross-border e-commerce enterprises face challenges such as financing difficulties, high logistics costs, low operational efficiency, and brand building issues [12]. Group 4: Policy Support and Financial Solutions - The park offers comprehensive policy support, including special revenue subsidies and rental discounts, to assist enterprises in overcoming financial pressures [12][13]. - The "Kun Cross Loan" financial product is designed specifically for cross-border e-commerce enterprises, allowing them to use online store operating cash flow as credit collateral, significantly reducing financing difficulties [12][13]. Group 5: Future Prospects - The park aims to create a sustainable cross-border e-commerce innovation ecosystem, with plans to invite global mainstream platform officials to provide regular consultations for enterprises [15][17]. - The project is expected to attract over 100 enterprises, generating an output value of approximately 5 billion CNY and an annual tax contribution of about 130 million CNY once fully operational [15].

21世纪经济报道记者董静怡 在全球贸易格局经历深刻重构的今天，跨境电商已不再是简单的线上外贸，而是推动产业带转型升级、培育外贸新动能的重要 引擎。作为中国制造业重镇，昆山是其中的重要参与者。 位于长三角核心地带的昆山开发区，依托4000亿级电子信息、1000亿级装备制造等产业集群，推动跨境电商与本土产业带深度 融合，让制造优势转化为出海胜势。凭借其雄厚的产业基础、优越的区位条件和前瞻的政策布局，昆山开发区正全力打造跨境 电商发展新高地。2024年，昆山开发区完成进出口723.9亿美元，占全市比重63.2%。 一个充满活力的跨境电商产业生态圈正在构建。由中新苏州工业园区开发集团旗下企业共同投资设立的中新园瑞跨境电商特色 产业园，计划以五年周期投入约30亿元，打造总规模约32万平方米的产业空间。目前，园区一期约11万平方米空间于12月正式 开园，已有阿里巴巴国际站、亚马逊等平台型企业和20余家跨境相关企业签约入驻。 昆山开发区中新园瑞跨境电商特色产业园 这一项目的推进，折射出昆山开发区在制造业转型升级关键时期的战略选择：如何将雄厚的产业基础转化为在全球价值链中的 新优势？如何帮助本地企业从"代工制造"走向"品牌出 ...