数字经济新媒体&智库 ＃网经社 旗下跨境电商台借助AI大模型，推出《全国各省市跨境电商发展全景分析报告》大型策划，通过发展历程、发展现状、数 据案例、创新实践、未来趋势等维度深度解码34省、165座城市的跨境电商生态，共计199份报告。 缺等现实挑战，旨在为政府决策、产业升级与企业出海提供系统性参考。 出品 | "一带一路"TOP10影响力社会智库网经社电子商务研究中心 网经社企业库发布的《全国主要跨境电商公司分布统计地图》上，跨境电商企业共有4420家。中国跨境电商服务商分布高度集中，主要集中于东部沿海地 区。广东省以1854家绝对领先，浙江省（642家）、山东省（607家）和福建省（315家）紧随其后。相比之下，中西部和北部地区服务商数量稀少。这一分 布格局反映出跨境电商产业与区域经济活力、外贸基础及数字化水平密切关联，资源高度集中于长三角、珠三角和京津冀三大经济圈。 江西省作为中部地区内陆省份，近年来通过深化对外开放战略，跨境电商实现了迅猛发展。在国家批复江西为内陆开放型经济试验区的政策东风下，江西凭 借其独特的区位优势和完善的通道建设，正从"内陆腹地"向"开放前沿"转变。2025年，江西跨境电商发展进 ...

Core Insights - The textile and apparel industry in Jieyang, particularly in Puning, is set to exceed a total scale of 153 billion yuan in 2024, with the textile and apparel sector alone reaching 135 billion yuan, indicating significant growth potential for the region [1] - Puning has been selected as one of the first pilot cities in the province for the "cross-border e-commerce + industrial belt" initiative, which is expected to drive high-quality economic development in the area [1] - The city is focusing on transforming its industrial chain towards high-end, intelligent, and green development, leveraging its strengths in textile and apparel to enhance its economic performance [1] Industry Structure - Puning has established a complete textile and apparel industry chain, with over 7,000 related enterprises, including 246 large-scale companies, highlighting the robustness of its industrial ecosystem [2] - The Puning Textile and Dyeing Environmental Comprehensive Treatment Center is recognized as the first provincial characteristic industrial park in Jieyang, aiming to strengthen the industry chain through the introduction of high-end projects [2] - In the first nine months of this year, the total output value of Puning's textile and apparel industry reached 108.3 billion yuan, reflecting an 8.9% growth, solidifying its position as the primary pillar of the local industrial system [2] Future Development Plans - Puning plans to develop a high-standard "14th Five-Year" plan for the textile and apparel industry, outlining future directions, content, and goals for the next five years [3] - The city aims to enhance the recognition of Puning's textile and apparel brands and promote brand creation initiatives [3] - Collaboration with renowned universities, such as Donghua University in Shanghai, will be pursued to support talent training and research outcomes in the textile and apparel sector [3] - The city will accelerate the development of the "cross-border e-commerce + industrial belt" ecosystem, fostering more cross-border e-commerce enterprises to expand the reach of Puning products globally [3]

Group 1: Trade Innovation and Development - The "14th Five-Year Plan" emphasizes promoting trade innovation and accelerating the construction of a strong trade nation [1] - In goods trade, there is a focus on market diversification and the integration of domestic and foreign trade, expanding intermediate goods and green trade [1] - The establishment of national import trade promotion innovation demonstration zones aims to increase imports to meet industrial transformation and people's needs [1] Group 2: Digital Trade and E-commerce - The creation of national digital trade demonstration zones is intended to enhance openness in the digital sector and promote institutional innovation in cross-border data and international internet access [2] - The role of cross-border e-commerce comprehensive pilot zones will be leveraged to develop cross-border e-commerce in conjunction with industrial sectors [2] - Support for foreign trade enterprises and e-commerce platforms in global logistics and warehousing infrastructure is crucial for advancing cross-border e-commerce [2]

这份底气源于政企同心的生态构建。2025年3月20日，无锡电动车高质量出海合作签约暨电动车新品全 球首发仪式在锡山区举办，吸引了来自21个国家的29位国际采购商代表及锡山区50多家电动车及零部件 企业。会上，无锡市锡山区人民政府与深圳市跨境电子商务协会签署了战略合作协议，进一步整合全球 资源与电商平台，助力电动车企业在国际市场上提升品牌影响力。 营商环境的温度，藏在政策的精准滴灌里。近年来，无锡出台18条举措支持跨境电商发展，锡山更推出 电动车产业"21条"专项政策，从展会补贴到研发奖励全覆盖。江苏嗯哇科技董事长康定武算了笔账，企 业借助产业园的数字化营销服务拓展欧洲市场，加上政策补贴，综合成本降低12%。 "产业根基+平台赋能，让'锡山造'更有竞争力。"锡山区工信局工作人员介绍，当地不仅推动雅迪、台 铃等龙头企业组团出海，还成立电动车对外贸易协会，2024年组织企业参加了12场国际展会，现场达成 意向订单超2200万美元。目前锡山企业在全球布局20多个生产基地，1800家销售门店。 随着"跨境电商+产业带"模式持续深化，无锡锡山正让更多"中国好车"加速驶向全球，为长三角外贸高 质量发展注入澎湃动能。(完) ...

Core Insights - The 2025 China Shantou Colored Gemstone Industry Development Conference and the first Shantou International Jewelry Exhibition opened on November 1, 2023, aiming to connect the Shantou jewelry industry with global resources and promote high-end development [1][2] - The event features a "one conference, one exhibition" model, which is a key activity under Guangdong's "cross-border e-commerce + industrial belt" initiative [1] Group 1: Event Structure and Objectives - The event consists of an industry development conference, a themed exhibition, and six supporting activities, designed to fully unleash the development potential of Shantou's colored gemstone and gold and silver jewelry industry [1] - The conference included three main segments: a leadership tour, an opening ceremony, and keynote speeches, aimed at building a global consensus in the industry [1] - Key initiatives announced include the release of the Gemports Index (GPI) to provide data support for industry pricing and trend analysis, and the establishment of the Shantou City Fashion Industry Technology Innovation Center to facilitate technology research and development [1] Group 2: Exhibition Details and Participation - The first Shantou International Jewelry Exhibition runs from November 1 to 3, attracting over 3,000 participating enterprises and featuring eight major themed exhibition areas covering the entire industry chain [2] - The event also attracted over 1,000 professional buyers and investors, showcasing a diverse range of domestic and international jewelry enterprises, research institutions, and well-known live streaming teams [2] - Shantou, recognized as "China's Colored Gemstone Capital" and "China's Jewelry Capital," is presenting itself with a new image through this event, which aims to promote the region's industry towards internationalization, branding, and high-end development [2]

Core Insights - The 138th Canton Fair's third phase focuses on the theme of "Better Life," attracting various fashion-related businesses, including SHEIN, which is leveraging its dual-engine model of "self-owned brands + platform" to promote domestic small and medium enterprises' quality products abroad [1][2] - SHEIN's significant investment exceeding 10 billion yuan in infrastructure and continuous supplier empowerment is driving the digital and green transformation of the industry [1][9] Group 1: SHEIN's Business Model and Market Position - SHEIN is integrating "cross-border e-commerce + industrial belts," enhancing the quality and competitiveness of traditional industries, particularly in textiles, through technological upgrades and digital transformation [2][6] - The company has achieved remarkable global market performance, projected to surpass ZARA, H&M, and Uniqlo to become the third-largest fashion retailer by 2024, with a significant increase in brand recognition and user engagement [4][6] Group 2: Supply Chain and Operational Efficiency - SHEIN's innovative supply chain model reduces inventory rates to single digits by implementing "small orders and quick responses," addressing traditional pain points of high inventory and slow payment cycles [3][5] - The company has invested over 15 billion yuan in building a smart supply chain system centered in Guangzhou, which includes modern logistics and warehousing facilities to support global sales [7][9] Group 3: Sustainability and Talent Development - SHEIN is actively promoting green initiatives among suppliers, implementing over 650 energy-saving measures to reduce resource consumption and enhance operational efficiency [8][9] - The company is also focused on talent development, establishing training programs to bridge employment gaps in the garment industry and fostering a comprehensive talent cultivation system [8][9]

Core Viewpoint - Cross-border e-commerce is no longer a simple online foreign trade but an important engine for transforming and upgrading industrial belts and cultivating new foreign trade momentum, with Kunshan as a significant participant in this transformation [1][3]. Group 1: Industry Overview - Kunshan Development Zone, located in the core area of the Yangtze River Delta, has a robust industrial foundation with 400 billion-level electronic information and 100 billion-level equipment manufacturing industries, promoting deep integration of cross-border e-commerce with local industrial belts [1][6]. - In 2024, Kunshan Development Zone achieved an import and export volume of 72.39 billion USD, accounting for 63.2% of the city's total [1]. Group 2: Infrastructure and Ecosystem - The establishment of the China-Singapore Suzhou Industrial Park Rui Cross-border E-commerce Characteristic Industrial Park, with an investment of approximately 3 billion CNY over five years, aims to create a total area of about 320,000 square meters [1][14]. - The park has already attracted major platforms like Alibaba International Station and Amazon, with over 20 cross-border related enterprises signed up [1][14]. Group 3: Strategic Choices and Challenges - Kunshan Development Zone is strategically focused on transforming its strong industrial base into new advantages in the global value chain, helping local enterprises transition from "OEM manufacturing" to "brand going global" [3][12]. - Despite its industrial advantages, cross-border e-commerce enterprises face challenges such as financing difficulties, high logistics costs, low operational efficiency, and brand building issues [12]. Group 4: Policy Support and Financial Solutions - The park offers comprehensive policy support, including special revenue subsidies and rental discounts, to assist enterprises in overcoming financial pressures [12][13]. - The "Kun Cross Loan" financial product is designed specifically for cross-border e-commerce enterprises, allowing them to use online store operating cash flow as credit collateral, significantly reducing financing difficulties [12][13]. Group 5: Future Prospects - The park aims to create a sustainable cross-border e-commerce innovation ecosystem, with plans to invite global mainstream platform officials to provide regular consultations for enterprises [15][17]. - The project is expected to attract over 100 enterprises, generating an output value of approximately 5 billion CNY and an annual tax contribution of about 130 million CNY once fully operational [15].

Core Insights - Sichuan's foreign trade has shown resilience with a total import and export value of 776.79 billion yuan in the first three quarters, ranking 8th nationally and achieving a year-on-year growth of 3.6% [3][8] - The province has experienced six consecutive quarters of positive export growth, with exports reaching 461.01 billion yuan, a year-on-year increase of 5.8% [3][8] - The growth in exports is driven by the advantages of industries such as electronic information, equipment manufacturing, and pharmaceutical health [3][10] Foreign Trade Overview - In September, Sichuan's import and export value was 93.79 billion yuan, marking a year-on-year increase of 13.4%, outpacing the national growth rate by 5.4 percentage points [3][8] - The number of enterprises engaged in import and export activities has increased by 9.5% year-on-year, indicating a growing international market presence [3][8] Trade Opportunities and Events - The 138th China Import and Export Fair (Canton Fair) saw Sichuan's participation with 511 enterprises and 1,017 booths, setting a record for the province [5][6] - Sichuan's enterprises have reported significant international interest, with numerous new clients and contracts signed during the fair [5][6] Government Support and Initiatives - The Sichuan government is providing substantial subsidies to support enterprises at the Canton Fair, facilitating their international market expansion [6][7] - A "Sichuan Pharmaceutical Going Global" delegation is set to attend a major pharmaceutical exhibition in Germany, showcasing the province's commitment to international trade [6][7] Innovative Trade Models - Sichuan is adopting new models such as "cross-border e-commerce + industrial belts" to enhance production efficiency and meet precise market demands [9][10] - The province is focusing on integrating trade and industry to boost export capabilities and adapt to market needs [10] Import Growth and Strategic Centers - Sichuan is establishing import centers for products like salmon and durian, which are expected to drive import growth and support overall foreign trade [12] - The province's imports have increased by 0.6% year-on-year, surpassing the national average by 0.8 percentage points [12] Sector-Specific Developments - The second-hand car export base in Chengdu has seen significant growth, with an export value exceeding 2 billion yuan [13] - Innovations in the import of recycled aluminum are improving efficiency and reducing costs for businesses in the region [13]

Core Insights - Guangzhou's cross-border e-commerce import and export volume reached 169.12 billion RMB in the first nine months of the year, driving a 12.5% increase in the city's overall foreign trade import and export volume [1][2] Group 1: Cross-Border E-Commerce Performance - The city organized 16 "cross-border e-commerce + industrial belt" events in collaboration with major platforms like Shein, Amazon, Alibaba International Station, AliExpress, and OZON, focusing on industries such as clothing, bags, and beauty [1] - Shein has been a key player in promoting the "cross-border e-commerce + industrial belt" model, enhancing the international competitiveness of local products [1] Group 2: Shein's Market Position - In August, Shein ranked first in global fashion apparel category traffic and was the second most popular shopping app in the United States, with a 25% year-on-year increase in Google search volume [1][2] - Shein's strategic focus on the Guangzhou and Guangdong-Hong Kong-Macau Greater Bay Area has been crucial for its global market leadership, supported by a smart supply chain system covering cities like Zhaoqing, Foshan, and Jiangmen [2] Group 3: Future Developments - Guangzhou plans to continue optimizing the cross-border e-commerce environment, aiming to build an international cross-border e-commerce hub and enhance multi-modal logistics networks [2] - The city aims to deepen international industrial and supply chain cooperation to support the growth of outstanding cross-border e-commerce enterprises [2]

Core Insights - In 2025, the deep integration of cross-border e-commerce and industrial belts will become a core engine for foreign trade growth in China, reshaping the global trade landscape [1] - The cross-border e-commerce import and export trade volume in China is expected to reach 2.71 trillion yuan in 2024, with a market size projected to exceed 17.66 trillion yuan, maintaining a high growth rate of 14% [1][12] - The industry is driven by both policy and market forces, with the government implementing supportive measures and major platforms launching initiatives to facilitate the export of industrial belt products [1][20] Industry Growth and Market Dynamics - The cross-border e-commerce market is expected to maintain a growth rate of 14% in 2024, contributing significantly to China's foreign trade and manufacturing exports [11] - The market expansion strategy is characterized by a dual focus on deepening engagement in Europe and the United States while targeting emerging markets in Southeast Asia, the Middle East, and Africa [2] - The Southeast Asian e-commerce market is projected to reach $186 billion by 2025, with clothing, consumer electronics, and home goods leading the export categories [2] Policy and Platform Support - The Chinese government has introduced numerous policies to encourage the synergy between cross-border e-commerce and industrial belts, with 165 comprehensive pilot zones established nationwide [1][20] - Major platforms like Amazon and Temu are launching support plans to connect with source factories, reducing the barriers for industrial belt enterprises to go global [1][20] - The government is promoting the establishment of cross-border e-commerce service platforms to facilitate the integration of industrial clusters and e-commerce [37][39] Regional Development Trends - The eastern provinces, such as Guangdong, Zhejiang, and Fujian, dominate the cross-border e-commerce landscape, accounting for over 70% of sellers, while central and western regions are rapidly developing their unique industrial belts [1][2] - Notable industrial belts in central and western China, such as Zhengzhou's smart terminal and Chengdu's women's shoes, are leveraging cross-border e-commerce for differentiated growth, with logistics costs reduced by an average of 25% [1][2][45] Brand Development and Digital Transformation - Brand building is identified as a key pathway for upgrading industrial belts, with local brands like Anker and SHEIN achieving significant profit margins through direct-to-consumer (DTC) models [2] - Social media platforms like TikTok are becoming crucial for brand promotion, with "Made in China" content gaining popularity and driving sales of niche products [2] - The future of cross-border e-commerce will see accelerated integration with industrial belts, focusing on precision, branding, and globalization, supported by digital transformation and AI tools [2]