消费级AR/VR产品
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10’25双11预售叠加新品浪潮,驱动国内消费级XR市场同比增长64%
CINNO Research· 2025-12-02 23:40
期数: 2025年11月刊 分类: 会员服务—AR/VR市场月度市场发展趋势概况 10.2025年11月投融资情况 主题: 10'25双11预售叠加新品浪潮,驱动国内消费级XR市场同比增长64% 概要: 内容涵盖月度别中国消费级AR/VR市场的销量、品牌、价格及光学技术、显示技术等走 势、型号排名情况及分析。 大纲: * 请 会 员 单 位 通 过 会 员 登 陆 平 台 下 载 或 邮 件 接 收 此 份 报 告 。 * 如 需 了 解 更 多 相 关 信 息 , 请 订 阅 C I N N O Re s e a r c h 《 消 费 级 AR/ VR 产 品 市 场 发 展 趋 势 分 析 报 告 》 。 联系我们: 马女士 Ms . Ceres TEL:(+86)137-7604-9049 Emai l:CeresMa@cinno.com.cn 1. 10'24-10'25 中国消费级AR/VR市场销量趋势 2. 10'24-10'25 中国消费级AR/VR市场形态趋势 3. 10'24-10'25 中国消费级AR/VR市场价格段趋势 4. 10'24-10'25 中国消费级AR/VR市场品牌趋势 5 ...
Q3’25受AR新品和上游产业链成本下探的推动,国内消费级XR销量同比增长57%
CINNO Research· 2025-11-11 08:03
Group 1 - The core viewpoint of the article highlights that the domestic consumer-grade XR sales in China have increased by 57% year-on-year in Q3'25, driven by new AR products and a decrease in upstream industry chain costs [2][3]. Group 2 - The sales trend of the Chinese consumer-grade AR/VR market from Q1'24 to Q3'25 shows significant growth, particularly in Q3'25 [3]. - The market structure of the Chinese consumer-grade AR/VR sector has evolved, reflecting changes in consumer preferences and technological advancements [3]. - The price segment trends indicate a shift towards more affordable options, making AR/VR devices more accessible to consumers [3]. - Brand trends reveal the competitive landscape, with certain brands gaining market share due to innovative products and effective marketing strategies [3]. - The screen display trends in the AR/VR market show advancements in technology, enhancing user experience and visual quality [3]. - Optical technology trends indicate improvements in performance and functionality, contributing to the overall growth of the market [3]. - The top rankings for the consumer-grade AR market in Q3'25 highlight leading products and brands that are shaping the market [3]. - The top rankings for the consumer-grade VR market in Q3'25 also showcase key players and their market positions [3]. - Information on the XR upstream industry and new product releases in October provides insights into ongoing developments and innovations [3]. - The investment and financing situation in October reflects the growing interest and capital flow into the XR market [3].