Core Viewpoint - Zhongxin Trust has been fined 6.6 million yuan for 10 violations related to personal loan business, highlighting regulatory scrutiny in the trust industry, especially under the new lending regulations [1][3][4]. Regulatory Actions - Zhongxin Trust was penalized for multiple violations, including unauthorized personnel performing duties, inadequate risk management, and non-compliance with investor qualifications [2][4]. - The recent enforcement of new lending regulations has intensified scrutiny on personal trust loan practices, particularly in light of the identified irregularities [3][4]. Industry Context - The trust industry has seen a rise in penalties for personal loan violations, although such cases are less frequent compared to commercial banks and consumer finance companies [4][6]. - The regulatory body previously issued guidelines to address issues in personal trust loan operations, emphasizing the need for compliance in various operational stages [4][6]. Business Operations - Personal trust loans typically include business loans and consumer loans, with the latter being a significant focus for Zhongxin Trust [6][10]. - Despite past penalties, the trust sector is experiencing a resurgence in consumer finance, with a reported issuance of 173.3 billion yuan in consumer finance trust plans in the first eight months of 2025, a 53.08% increase year-on-year [8][9]. Future Outlook - Zhongxin Trust aims to enhance its internal controls and risk management practices in response to regulatory feedback, ensuring compliance with new lending regulations [7][10]. - The trust industry is expected to evolve from merely providing loans to becoming a key player in consumer finance ecosystems, leveraging technology and partnerships with government and enterprises [16].