Core Insights - The opening of the Sailun Qingdao Airport Experience Center marks a significant step in the company's international branding strategy, showcasing the innovative strength of Chinese tire brands to global travelers [1][10] - The center features a striking visual design that includes a racetrack motif and a dynamic scene of F4 racing, aimed at igniting the passion for sports among travelers [2][12] - The Experience Center serves as a platform for Sailun's flagship product, the Liquid Gold Fashion Series tires, which blend technological quality with aesthetic appeal, redefining industry standards [5][14] Group 1: Experience Center Features - The Experience Center emphasizes an open, interactive, and scenario-based approach, moving beyond traditional static displays of tire products [6][15] - Visitors can closely observe high-quality Liquid Gold tires, as well as tires designed for various terrains, including racing and off-road conditions, showcasing Sailun's technological advancements [6][15] - The center includes features like car color customization experiences and interactive tire games, enhancing user engagement and providing professional tire selection advice [6][15] Group 2: Strategic Importance - The Qingdao Jiaodong International Airport serves as a natural international platform for Sailun's branding efforts, linking global resources and promoting the company's high-end positioning [8][18] - Sailun's chairman highlighted the company's 20 years of commitment to technological innovation, aiming to create a unique brand experience at the airport [8][18] - The collaboration with the airport enriches the commercial landscape and allows global travelers to appreciate the strength of the Qingdao rubber industry [10][20]