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专访凯斯帕上海总裁戴伟德:扎根上海浦东,持续投资中国市场
Core Insights - Casappa emphasizes the importance of deepening its presence in the Chinese market for sustainable growth, aligning its development trajectory with China's overall growth path [1][3] - The company views the rapid industrial upgrading in China as a significant opportunity to enhance its supply chain efficiency and technology [1][3] - Casappa's strategy includes localizing operations and decision-making processes to adapt to the fast-paced Chinese business environment [6][7] Investment and Growth - Casappa has invested over 200 million RMB in its Pudong factory, with a recent investment of approximately 30 million RMB for a high-precision machining center [7] - The company has transformed from a small production facility into a strategic production hub, now capable of producing a full range of products tailored for local customers [7][8] - Plans are in place to upgrade Casappa's Shanghai operations to serve as the Asia headquarters, expanding its reach to Southeast Asia and India by 2026 [8] Local Collaboration and Market Adaptation - Casappa collaborates closely with local suppliers to build a resilient and efficient supply chain, which is crucial for its operations [4][6] - The company focuses on co-designing and developing customized solutions with local clients to meet specific market demands [4][6] - The local talent pool in Shanghai, particularly in Pudong, is seen as a key factor in the company's success, providing both technical expertise and management capabilities [6][8] Business Environment and Cultural Insights - The fast-paced nature of the Chinese business environment is highlighted as a key attraction for multinational companies [6] - The government plays a critical role in shaping industrial strategies and policies, which companies must understand to succeed in the local market [6] - The adaptability and learning capabilities of local entrepreneurs and the workforce are noted as impressive attributes that contribute to a dynamic business culture [6]